As a leading shared power bank company with over 90% market share in South Korea, Piggycell has built an innovative ecosystem integrating blockchain, DePIN (Decentralized Physical Infrastructure Network), and RWA (Real World Assets) through 13,000 smart charging stations, 100,000 batteries, and a network of 3.5 million users. Its core value lies in transforming offline charging scenarios into programmable Web3 economic nodes—by using NFTs for rights confirmation, smart contracts for profit sharing, and geographic game mechanics, redefining the infrastructure ownership model and community cooperation paradigm.
Technical anchor point: Blockchain-driven 'trinity' economic model
Piggycell's disruption comes from its trinity architectural design:
Hardware layer: Each charging station is transformed into a blockchain node, generating PGC tokens in real-time. Revenue is automatically distributed through smart contracts (30% to merchants, 30% to users, 30% to NFT holders, 10% to the foundation), forming a closed-loop value flow.
Asset layer: Utilizing RWA (Real World Assets) tokenization strategy, regional charging station clusters are packaged as limited NFTs. For example, the charging network in the Gangnam area of Seoul may correspond to 100 NFTs, with holders proportionally receiving 5% of the total revenue of the area as dividends. Rare NFTs also come with a 2-3 times yield enhancement attribute, stimulating collection and trading demand.
Interaction layer: Based on geofencing technology, a 'occupy-style gamification system' is developed where users accumulate PGC tokens through high-frequency rentals, cross-regional returns, and other behaviors, while increasing the NFT valuation of charging stations in their area. A charging station in the Myeongdong business district of Seoul can see its associated NFT secondary market price reach 17 times the initial issuance price due to high user activity.
Operational revolution: 'Triple Helix' growth engine under the DePIN framework
Piggycell's unique DePIN operational system breaks the traditional centralized infrastructure model, building a symbiotic network of users, investors, and merchants:
C2E (Charging is Mining): Users can earn 3 PGC (approximately $0.15) for every hour of charging completed, with an additional reward of 5 PGC for cross-regional returns. This mechanism has improved battery scheduling efficiency on the Seoul-Busan line by 42%.
NFT profit-sharing agreement: 30% of daily revenue from each device enters a funding pool, distributed based on regional NFT holding proportions. For example, holders of Jeju Island regional NFTs receive an average monthly return of $83, with an annualized return rate of 19%.
Challenge economy system: Merchants can issue geofencing limited tasks (e.g., 'complete 3 rentals at Starbucks charging station to earn 50 PGC'), guiding precise customer flow through PGC rewards. A café in Seoul University Town increased its customer flow by 27% through this feature.
Ecological elevation: From charging network to offline business operating system
Relying on a physical node network built from 100,000 smart devices, Piggycell is evolving into a 'middle platform for offline business on-chain':
Data assetization: Charging behavior data, after being anonymized, is stored in ICP (Internet Computer) containers, allowing merchants to purchase specific regional user profiles by burning PGC tokens, optimizing location selection and promotion strategies.
Infrastructure crowdfunding: Through the 'Depin regional crowdfunding' model, users can use PGC to participate in the construction of new charging stations. For example, a new business district project in Daegu raised $50,000 within 2 hours, with investors gaining a 20% profit privilege for the first six months in that area.
Cross-industry integration: Strategic cooperation with companies like Ediya Coffee and Yanolja has been established to implant charging stations in 3,200 coffee shops and 18,000 hotel rooms, creating a 'charging + consumption' scenario matrix. Users can earn additional consumption points when charging at partner merchants, achieving a two-way traffic flow.
Paradigm breakthrough: Redefining the 'fourfold value' of Web3 infrastructure
Digitalization of physical assets: Each charging station serves as an independent RWA asset, with 18% of annual revenue converted into programmable rights on-chain, enhancing liquidity by 60 times compared to traditional ABS (Asset-Backed Securities) products.
Geographic game economy: Visualizing NFT valuations of various business districts through 'regional heat maps' stimulates users to actively optimize equipment distribution. The charging power bank turnover rate in Busan's Haeundae scenic area increased from 1.3 times/day to 4.7 times/day due to user-driven scheduling.
Zero-friction financial system: The 'reverse Gas model' of the ICP blockchain supports users to use without awareness, processing 100,000 transactions in a single day at a cost of only $3.2 in computing resources, reducing costs by 99.8% compared to Ethereum solutions.
Community autonomous network: Users holding more than five regional NFTs can participate in the 'DePIN Governance Committee', voting on equipment maintenance budgets and new area expansions on-chain, achieving true decentralized decision-making.
Industry benchmark: Data-validated sample of Web3 large-scale implementation
Piggycell has formed a replicable business closed loop:
User growth: Through the 'occupy reward' mechanism, user retention rate the next day reaches 63%, far exceeding the industry average of 35%
Asset circulation: Monthly trading volume in the NFT secondary market exceeds $1.7 million, ranking in the top 15 on the Magic Eden platform
Financial performance: The average payback period for equipment is shortened to 11 months, speeding up 3.2 times compared to traditional models
Technical support: ICP container technology supports 400,000 charging transactions per day, with a latency of less than 400ms
This charging network re-woven by blockchain is proving that the integration of the Web3 economic model with the physical industry is not merely a conceptual hype—when each charging station becomes a digital economic node that integrates production and consumption, Piggycell has already built a self-evolving, mutually beneficial new land of offline commerce.