Orange BTC will buy $210 million in Bitcoin for value reserve and wants to be the Brazilian Strategy.

Itaú BBA is advising Oranje, a company that will accumulate Bitcoin as a strategic reserve, inspired by MicroStrategy. The goal is a return of 45% in one year.#BinanceAlphaAlert

In an unprecedented move in Latin America, Orange BTC announced its entry into the market with a bold proposal: to become the first public company in the region dedicated exclusively to Bitcoin as a strategic reserve asset.#EthereumFuture

With an initial investment of $210 million (about R$ 1.2 billion), the company aims to replicate, in Latin American soil, the successful strategy of the American MicroStrategy, led by Michael Saylor.#BTC

Contrary to what circulated initially, Itaú BBA is not the creator of the initiative but will act as an advisor to Orange BTC in Brazil, supporting it as a financial advisor. The entire strategy for accumulating Bitcoin, market positioning, and expansion is the responsibility of Orange BTC itself.

The company emerges with ambitious plans: to build a robust treasury in BTC, seek institutional recognition, and prepare for its public offering on the Brazilian stock exchange. The project is led by Guilherme Gomes, former Swan Bitcoin, as CEO, and Guilherme Ferreira, from Bahema, as CFO. The governance also includes heavyweights like Eric Weiss, a central figure in introducing Bitcoin to Michael Saylor, and Fernando Ulrich, a reference in the national crypto sector.#Xrp🔥🔥

Orange BTC aims to raise funds through debt issuance, stock sales, and other capital market instruments, with the goal of continuously increasing its Bitcoin reserves. The model proposes an alternative to the BTC ETFs available in Brazil, with tax and operational advantages, allowing direct exposure to the asset through the company's shares.

In addition, Orange's business plan forecasts an estimated return of 45% in BTC in the first year, provided the accumulation and appreciation targets are met. The company also bets on the global growth of Bitcoin adoption, which still hovers around 3%, despite the asset already surpassing $2 trillion in market value.

Meanwhile, on another front of its strategy in the crypto sector, Itaú recently announced the availability of three new tokens for trading in its super app: USDC, Solana (SOL), and Ripple (XRP) — a step that reinforces the bank's growing interest in facilitating access to crypto assets.