The number of search queries for 'bitcoin' on Google in March amounted to 34, which is the highest figure for the entire year of 2025. This is reported by The Block.
Compared to the previous month, the metric increased by 26%.
Similar trends were observed in search queries for 'Ethereum' — the indicator rose from 16 to 19. A peak of 100 was observed in May 2021.
The Block saw this dynamic as a resurgence of interest in digital assets from retail investors.
The driver could have been changes in U.S. trade policy and the related desire to diversify TradFi assets. Unlike cryptocurrencies, gold demonstrated better 'defensive' properties in times of turbulence, the publication noted.
Earlier, QCP Capital stated that bitcoin does not have the status of a store of value. Recall that NYDIG noted the comparative stability of the first cryptocurrency amid 'tariff chaos'. Similar conclusions were reached at Bernstein.