The legend of American professional wrestling, Ric Flair, announced today the launch of a limited edition tokenized sticker pack on Telegram's Sticker Pack platform (formerly known as Sticker Store).
To celebrate this launch, Flair created his official channel on Telegram, where he shared a personal message for his followers and dedicated a special greeting to Telegram founder Pavel Durov.
"Telegram is where people really are today. It's global, it's fast, and the way people communicate there fits perfectly with what we are building, " Flair commented. "These stickers are about energy, personality, and culture—and Telegram is the ideal place to bring them to life."
The Flair pack includes 8,888 units, each priced at 2,222 Stars (approximately 14 dollars). They are available from today on Sticker Pack, the ultimate marketplace for limited edition stickers on Telegram.
This launch positions Flair at the intersection of digital culture, fan engagement, and the emerging utility of cryptocurrencies, joining a growing list of creators leveraging Telegram's expanding infrastructure.
About Sticker Pack
Launched in late 2024 by Notcoin (Open Builders) and $DOGS, Sticker Pack (formerly Sticker Store) was born from Telegram founder Pavel Durov's vision: to tokenize stickers and emojis using the TON blockchain. Initially, the platform introduced exclusive limited edition stickers that users could purchase using Telegram's internal currency, Stars, as well as tokens $DOGS, $NOT, and $TON.
The store has partnered with well-known brands such as Doodles, Pudgy Penguins, Bored Apes, and Flappy Bird, whose collections sold out in minutes. To date, it has launched 16 exclusive collections, generating over 9 million dollars in revenue.
More than stickers: Telegram as the epicenter of digital collectibles
This week, the team behind Sticker Pack launches Market, a peer-to-peer application where users can gift, sell, or transfer stickers, Telegram Gifts, and game items.
With over 1 billion monthly active users on Telegram and a secondary gift market that has already surpassed 7,889,207 TON (~30.5 million dollars), with top-tier gifts valued at up to $31,649 USD, Market positions itself as the main hub for digital collectibles on Telegram.
What's coming: NFTs, strategy, and the future of collectibles on Telegram
Sticker Pack is already planning to introduce NFT functionalities, allowing users to convert their stickers into NFTs, which will increase their value as collectibles and their liquidity.
During a recent AMA session, prominent figures in the NFT space shared their excitement for the future of the platform:
Austin Hurwitz, head of strategy at Doodles, commented:
"We see parallels between the early days of NFTs and Telegram stickers, but also key differences. Telegram already has the product-market fit with a billion users. These stickers represent a way to personalize the experience and make it your own. We expect that in the next 6 to 12 months, all major brands and communities will have a TON strategy."
From Pudgy Penguins, they also expressed excitement:
"As Luka Netz, CEO of Pudgy Penguins, said, we see stickers as collectibles. Just as NFTs transformed Ethereum, we believe stickers will have a similar impact on the TON ecosystem."
Alex, from $DOGS, added:
"The new transfer functionality redefines how users interact with stickers, creating new opportunities for value."
A spokesperson for Notcoin concluded:
"TON and Telegram expect an explosion of NFT-related activity involving stickers and gifts, marking the beginning of a new era for digital collectibles."
