How long does it take for Binance users to make their second deposit? Are they actively trading, or are they making a one-time deposit and holding it for a longer investment cycle?
Here’s what the data shows. It reflects the percentage of users who return (measured by making a second deposit) on a specific day after their initial deposit.
One key insight: Binance's user retention is front-loaded. Most recurring users make their second deposit just a few days after the first. I’ve excluded cases where both deposits occurred on the same day, which often represents users testing the platform by sending a small "dust" amount before transferring the full amount.
Some interesting takeaways:
🔹 Nearly 10% return on Day 1, showing immediate trading interest
🔹 By Day 7, one-third of users have already reloaded
🔹 By Day 16, over 50% of returning users have made a second deposit
🔹 After Day 19, the return rate drops below 1% daily
This behavior suggests that Binance is widely used for active trading, with a strong share of users returning quickly to continue engaging with the platform.
Written by CQ Research