YiHe

Eleanor Hughes is the General Counsel for Binance, where she leads the company's legal affairs. She also works closely with the global compliance team to support Binance's commitment to responsibly grow the industry in close collaboration with regulators and policymakers globally
Hughes joined Binance’s Legal team in November 2021. She was subsequently promoted to be the Head of Legal for APAC and MENA, where she oversaw matters in the two regions and managed a team of lawyers specializing in regulatory affairs, M&A, commercial law, and litigation. She was instrumental in securing virtual asset service provider licenses and registrations for Binance in several jurisdictions, including Bahrain, Dubai, and New Zealand.
Eleanor is an accomplished legal professional with 15 years of experience in both private practice and in-house roles. She graduated from the University of Cambridge with First Class Honors and, prior to joining Binance, spent more than ten years at US law firms including Skadden, Arps, Slate, and Meagher & Flom LLP and Affiliates, where she focused on litigation and contentious matters.
#Binance #YiHe #StopLossStrategies #eleanorhughes

Yi He, the co-founder of Binance, just shook the crypto world by unveiling her trading portfolio, and the numbers speak volumes! With BNB making up 89.33% of her assets, she’s doubling down on her confidence in the Binance ecosystem.

📊 Yi He’s Portfolio Breakdown:

🔹 BNB: 89.33% 💎

🔹 USDT: 6.15% 💰

🔹 BTC: 1.57% ₿

Her non-BNB assets mainly come from long-term airdrops via Binance Launchpool, further solidifying her commitment to the ecosystem. With such a bold allocation, is this a bullish signal for BNB? 👀🔥

What’s your take? Will $BNB surge as investors follow Yi He’s lead? 🚀

#BNB #YiHe #CryptoMarkets #BinanceTrading #BullishSignal

On February 17, Changpeng Zhao (CZ) officially denied rumors that the exchange was for sale. CZ stated: “A small self-proclaimed competitor in Asia is spreading false information about Binance (CEX) being for sale. As a shareholder, I affirm that Binance is not for sale.”

<br /><br />Source: Changpeng Zhao <br /><br />

Co-founder Yi He also denied rumors of selling Binance, saying it was a PR strategy by a competitor and emphasizing that Binance prefers to buy.

Yi He is a Chinese entrepreneur and investor best known for founding Binance, the world's largest cryptocurrency exchange, with Changpeng Zhao. She serves as the Chief Marketing Officer leading business, marketing, and branding strategy at Binance and is also the head of Binance Labs.
Yi He was born in 1986 in China. She grew up in a rural area in Sichuan province in western China, where her parents worked as teachers. In one of her interviews, she mentioned:
“I'm from a very small village and a very poor family”
#Career
Yi He's first job was promoting a new soft drink by giving out free samples in front of a supermarket.
"It was a hard job and all the talking and hawking led to a hoarse voice”
Yi He's career in the entrainment industry began in 2012 when she joined a Chinese Television Channel and worked as a TV Show host for a travel show. She left the media industry in July 2014 and joined a startup.
Yi He learned about Bitcoin in 2013 while working for the start-up. In 2014, She started working in the cryptocurrency space and was one of the co-founders of OKCoin. She led OKCoin’s branding and marketing strategy. OKCoin was the largest Chinese cryptocurrency-to-fiat exchange as of 2015. Yi He handled user operations management, online marketing management, social media management, PR management, and branding management and helped OKCoin to obtain 60% of the Chinese market share.
In December 2015, Yi He joined the leading mobile video-sharing tech company, Yixia Technology. She served as Vice president and handled the product management and marketing operations for the company and its subsidiaries. She created the live-broadcasting platform “Yi Zhi Bo" which was later acquired by a social network company, Weibo. At that time, she said in a blog post:
“This world is crazier than you think, and I am part of this crazy world. Therefore, I would like to go back to my battlefield, join Binance, in order to complete my mission.”
In August 2017, she joined Changpeng Zhao to lead Binance, as their CMO. Under her leadership, Binance became one of the largest cryptocurrency exchanges in the world in just a few months, offering trading services for a wide range of cryptocurrencies.
Yi He had been responsible for many of Binance's key initiatives, including the launch of Binance's Initial Coin Offering (ICO) platform and its educational initiatives aimed at promoting the adoption and understanding of blockchain and cryptocurrencies.
#Philanthropy
Yi He is also actively involved in a number of charitable activities. Some of notable ones include:
Binance Charity Foundation: This is a non-profit organization founded by Binance in 2018, with the goal of using blockchain technology to enhance transparency and efficiency in the global charity sector. It has carried out several initiatives, including providing relief aid to disaster-stricken areas and helping to educate underprivileged children.
Binance for Children: This is a campaign launched by Binance Charity Foundation in 2019, aimed at helping children in need around the world. As part of this initiative, Binance has donated funds to organizations working in education, healthcare, and other areas to support children's development.
Binance COVID-19 Relief Fund: In response to the COVID-19 pandemic, Binance established a relief fund in 2020 to provide financial support to organizations and individuals affected by the crisis. The company also launched a fundraising campaign, encouraging its users to donate funds, which were t
hen distributed to those in need.
#YiHe

#Binance co-founder, #YiHe , said the exchange has conducted more than 120 internal investigations in the past two years, recovering $30 million.
In a Binance Square discussion on Feb. 3, Binance co-founder and chief customer service officer, Yi He, said that the crypto exchange has been working with two U.S. law enforcement coordinators to do a major internal sweep of the crypto exchange.
In the discussion titled “The Melon Owners Collectively Appear to Face Doubts About YZi Labs” conducted on Binance Square and X Spaces, Yi disclosed that in the past two years, there have been more than 120 internal audit investigations conducted in order to uncover various violations within the company.
According to Yi, the investigations have resulted in Binance firing more than 60 employees who have been proven guilty of violating company policies and recovering over $30 million in illegal gains.
The Binance co-founder revealed that there are at least two ongoing lawsuits and prosecutions.
Back in February last year, Yi He announced Binance would distribute rewards ranging from $10,000 to $5 million to people who could help “verify that Binance team members are corrupt.”
In a thread posted on X, Yi said Binance was looking for “all reports involving currency listings and other corruption.” She also underlined that employees found to be corrupt would be permanently blacklisted by Binance.
Ronin token, which dropped by 30% after listing on Binance.
Additionally, Yi and and the YZi Labs team addressed public concerns regarding Binance’s token listing processes and the operations of YZi Labs on the Binance Square. Yi He was head of Binance Labs before its rebranding to YZi labs. It is currently led by by Binance founder and former CEO Changpeng “CZ” Zhao alongside Ella Zhang, who co-founded Binance Labs in 2018.
#MarketPullback #BitcoinVsTariffs #BitcoinReserveWave