Career

Yi He is a Chinese entrepreneur and investor best known for founding Binance, the world's largest cryptocurrency exchange, with Changpeng Zhao. She serves as the Chief Marketing Officer leading business, marketing, and branding strategy at Binance and is also the head of Binance Labs.
Yi He was born in 1986 in China. She grew up in a rural area in Sichuan province in western China, where her parents worked as teachers. In one of her interviews, she mentioned:
“I'm from a very small village and a very poor family”
#Career
Yi He's first job was promoting a new soft drink by giving out free samples in front of a supermarket.
"It was a hard job and all the talking and hawking led to a hoarse voice”
Yi He's career in the entrainment industry began in 2012 when she joined a Chinese Television Channel and worked as a TV Show host for a travel show. She left the media industry in July 2014 and joined a startup.
Yi He learned about Bitcoin in 2013 while working for the start-up. In 2014, She started working in the cryptocurrency space and was one of the co-founders of OKCoin. She led OKCoin’s branding and marketing strategy. OKCoin was the largest Chinese cryptocurrency-to-fiat exchange as of 2015. Yi He handled user operations management, online marketing management, social media management, PR management, and branding management and helped OKCoin to obtain 60% of the Chinese market share.
In December 2015, Yi He joined the leading mobile video-sharing tech company, Yixia Technology. She served as Vice president and handled the product management and marketing operations for the company and its subsidiaries. She created the live-broadcasting platform “Yi Zhi Bo" which was later acquired by a social network company, Weibo. At that time, she said in a blog post:
“This world is crazier than you think, and I am part of this crazy world. Therefore, I would like to go back to my battlefield, join Binance, in order to complete my mission.”
In August 2017, she joined Changpeng Zhao to lead Binance, as their CMO. Under her leadership, Binance became one of the largest cryptocurrency exchanges in the world in just a few months, offering trading services for a wide range of cryptocurrencies.
Yi He had been responsible for many of Binance's key initiatives, including the launch of Binance's Initial Coin Offering (ICO) platform and its educational initiatives aimed at promoting the adoption and understanding of blockchain and cryptocurrencies.
#Philanthropy
Yi He is also actively involved in a number of charitable activities. Some of notable ones include:
Binance Charity Foundation: This is a non-profit organization founded by Binance in 2018, with the goal of using blockchain technology to enhance transparency and efficiency in the global charity sector. It has carried out several initiatives, including providing relief aid to disaster-stricken areas and helping to educate underprivileged children.
Binance for Children: This is a campaign launched by Binance Charity Foundation in 2019, aimed at helping children in need around the world. As part of this initiative, Binance has donated funds to organizations working in education, healthcare, and other areas to support children's development.
Binance COVID-19 Relief Fund: In response to the COVID-19 pandemic, Binance established a relief fund in 2020 to provide financial support to organizations and individuals affected by the crisis. The company also launched a fundraising campaign, encouraging its users to donate funds, which were t
hen distributed to those in need.
#YiHe