Thumzup Media, the social media company backed by Donald Trump Jr., is making a bold move. The company just raised $50 million to expand into cryptocurrency mining and build a digital asset portfolio, as reported by Crypto.news via X. This marks a big shift from its roots as a content-focused platform to a serious player in the crypto world.
From Likes to Bitcoin
Thumzup launched in 2024 as a platform where creators could earn money for their posts and videos. It quickly attracted influencers and social media enthusiasts. But now, the company wants more than likes and shares—it wants cryptocurrency.
CEO Robert Steele explained, “We want to combine our marketing experience with crypto investments. This is about creating long-term growth, not just quick wins.” The new funding will help Thumzup buy mining rigs and expand its crypto holdings.
Where the Money Is Going
The $50 million will fund energy-efficient Bitcoin mining equipment. Thumzup also plans to diversify its crypto portfolio with Ethereum, Solana, Dogecoin, and XRP. The company hopes to grow a digital asset treasury that could one day reach $250 million.
Thumzup is focused on smart, sustainable growth. It’s not just about mining cryptocurrency—it wants to do it in a way that’s both profitable and responsible. By focusing on efficiency, Thumzup hopes to set itself apart in a crowded crypto market.
Investors Are Taking Notice
The news of the expansion has already sparked excitement. Thumzup’s stock has been climbing this year, and Donald Trump Jr.’s involvement adds extra buzz. He previously bought 350,000 shares, signaling confidence in the company’s vision.
Analysts say the $50 million raise shows Thumzup is serious about crypto. This isn’t just a side project—it’s central to the company’s plans for the future. Mixing social media reach with crypto investments is unusual, and it’s definitely turning heads.
The Road Ahead
Thumzup’s pivot comes at a time when many tech companies are exploring blockchain. Investors are eager for exposure to crypto, and companies that act wisely now could see major growth.
For Thumzup, the next few years are critical. Thumzup is diving into crypto mining and building a digital asset treasury, all while using its social media expertise to try something completely new.
It isn’t just another social media platform trying to stay relevant. The company wants to fuse social media with crypto, creating a hub where creators, investors, and crypto fans can come together and thrive.
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