Over 250 organizations now hold Bitcoin as a reserve asset.
Growing adoption pressures traditional treasury strategies.
Michael Saylor’s Bitcoin model still proves effective.
More than 250 companies worldwide now hold Bitcoin in their treasury reserves, a sharp increase that signals the digital asset’s growing role as a legitimate store of value. This marks a notable shift in corporate finance strategy, where Bitcoin is no longer viewed as just a speculative asset, but a viable long-term reserve choice.
This surge in adoption challenges traditional treasury practices, which have historically relied on fiat currencies or low-risk instruments like bonds. With inflation concerns persisting globally, Bitcoin’s fixed supply and decentralized nature appeal to CFOs looking for alternatives to depreciating fiat.
Saylor’s Bitcoin Playbook Still Proves Its Worth
While the growing number of corporate holders has led to debates on whether the original Bitcoin Treasury model still holds weight, Michael Saylor’s approach remains a standout. The MicroStrategy CEO pioneered this strategy by converting his company’s balance sheet to Bitcoin starting in 2020 — and has since become a symbol of the “Bitcoin as treasury” philosophy.
Saylor’s method focuses on accumulation over time, conviction in Bitcoin’s long-term value, and using debt and equity to fund BTC purchases. Despite market volatility, this model has proven resilient. Even as more companies join the ranks, few have matched Saylor’s aggressive yet strategic allocation style.
INSIGHT: The Bitcoin Treasury model faces growing pressure as over 250 organizations now hold BTC reserves, but Saylor’s Strategy model still works. pic.twitter.com/pj2PRNgoAE
— Cointelegraph (@Cointelegraph) July 16, 2025
Future Outlook: Decentralized Treasury Thinking
As organizations continue to add Bitcoin to their reserves, the treasury model is evolving. Rather than a one-size-fits-all strategy, we’re witnessing a diversification of approaches. Some firms use Bitcoin as a hedge, while others mimic parts of Saylor’s model without going all-in.
Still, the core idea remains: Bitcoin is no longer just an investment — it’s becoming a strategic asset. And in that light, Saylor’s original model continues to act as a benchmark, even as newer variations emerge to meet different risk profiles and goals.
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