GameSquare to invest up to $100M in Ethereum
Strategy includes yield generation using NFTs and stablecoins
Marks a major shift toward Ethereum-based treasury management
GameSquare Makes Bold Ethereum Treasury Move
GameSquare, a Nasdaq-listed company, has approved a major shift in its treasury strategy by authorizing a phased investment of up to $100 million in Ethereum (ETH). This move highlights growing corporate confidence in ETH as a long-term store of value and a platform for financial innovation.
The initiative, backed by the company’s board of directors, involves building an Ethereum-focused treasury vehicle designed to go beyond simple ETH accumulation. GameSquare’s strategy will explore advanced, yield-generating opportunities within the Ethereum ecosystem.
Expanding Beyond ETH: NFTs, Stablecoins & Yield
According to the announcement, GameSquare’s Ethereum treasury will not be limited to holding ETH. The company is also considering incorporating assets like stablecoins and non-fungible tokens (NFTs) to diversify and potentially boost returns.
These assets may be used within decentralized finance (DeFi) protocols to generate passive income, similar to how modern treasuries explore bond yields and other interest-bearing instruments. This signals a growing maturity in how companies engage with blockchain assets—not just holding, but actively managing and optimizing returns.
The board of directors of Nasdaq-listed GameSquare has approved a phased investment of up to $100 million in ETH. GameSquare's new Ethereum focused treasury vehicle may also incorporate additional yield generating strategies across the Ethereum ecosystem, potentially utilizing…
— Wu Blockchain (@WuBlockchain) July 9, 2025
Why It Matters for Ethereum and Web3
GameSquare’s move is one of the most significant corporate treasury decisions focused on Ethereum to date. While Bitcoin has traditionally been the choice for institutional crypto exposure, this decision puts a spotlight on Ethereum’s broader utility—not just as a digital asset but as a financial platform.
As other public companies observe the results of this strategy, it could open the door for wider adoption of Ethereum in corporate finance, especially among firms involved in tech, entertainment, and digital assets.
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