GameSquare announced board approval for a $100 million Ethereum investment through a phased treasury strategy focused on long-term crypto yield generation.
The company partnered with Dialectic to deploy ETH via the Medici platform, targeting yields between 8% and 14%, exceeding standard staking rates.
GameSquare completed an $8 million public offering to fund the initial ETH purchase, triggering a 58.76% jump in the company’s stock price.
GameSquare Holdings, Inc. has announced board approval for a phased Ethereum investment of up to $100 million to support its new ETH-based treasury strategy.
Ethereum-Based Treasury Vehicle Launch
Nasdaq-listed GameSquare has confirmed the launch of an Ethereum-focused treasury initiative aimed at enhancing financial flexibility and exploring decentralized finance. The strategy is backed by a newly approved $100 million ETH allocation to be deployed in stages.
GameSquare’s initial move includes an underwritten public offering, selling 8,421,054 common shares at $0.95 per share. The expected gross proceeds of approximately $8 million will accelerate the company’s ETH-based treasury rollout. The offering, handled by Lucid Capital Markets, is expected to close on or around July 9, 2025.
CEO Justin Kenna stated that this move reflects strong backing from investors in decentralized finance. He emphasized the company’s partnership with Dialectic and Ryan Zurrer, focusing on on-chain yield generation through Ethereum-native strategies.
Strategic Partnership with Dialectic
To implement this crypto strategy, GameSquare has formed a strategic alliance with Dialectic, a global crypto-native capital management firm. The treasury vehicle will operate on Dialectic’s proprietary Medici platform, which integrates machine learning and risk controls to generate high risk-adjusted yields.
Medici’s targeted annual returns range from 8% to 14%, far exceeding traditional ETH staking yields of 3% to 4%. GameSquare also intends to incorporate additional Ethereum ecosystem assets, such as stablecoins and NFTs, to diversify income sources and maximize yield.
Dialectic’s program includes extensive risk management protocols. GameSquare’s strategy aligns with institutional trends in digital asset adoption while reinforcing its foundation in gaming, media, and technology.
$100 Million ETH Allocation Approval
GameSquare’s board has authorized an ETH allocation of up to $100 million. These investments will be deployed gradually, ensuring sufficient capital remains for operational needs.
The firm intends to utilize the funds, not just for ETH purchases but also to address share repurchase programs and reinvestment within its own growth initiatives. The strategy provides the company with flexibility to optimize its capital, while getting involved in decentralized finance.
As CEO Kenna noted, this plan aligns with GameSquare’s broader business model and strengthens its positioning across core industries. The firm aims to integrate crypto yield generation into its wider corporate strategy.
Stock Price Surge Following Announcement
Following the public disclosure, GameSquare’s stock price rose sharply by 58.76%.
This public offering is being carried out under a shelf registration with the U.S. Securities and Exchange Commission. GameSquare has given the underwriter a 45-day option to purchase up to an additional 1,263,157 shares.
Investors and stakeholders await the full execution of GameSquare’s treasury vehicle, which may shape new approaches to ETH yield generation in corporate finance.
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