Vanadi Coffee’s shareholders green-lighted a €1 billion Bitcoin investment.
Goal: Become Spain’s largest publicly listed Bitcoin-holding company.
Strategy modeled after MicroStrategy’s successful BTC accumulation.
Brewing Bitcoin: Vanadi Coffee’s Bold Move
From Coffee to Crypto Ambitions
Spanish coffee chain Vanadi Coffee recently secured shareholder approval to allocate up to €1 billion in Bitcoin—a strategic pivot toward digital assets. Modeled after MicroStrategy, this marks a dramatic shift from roasting beans to amassing BTC, aiming to become Spain’s largest publicly listed Bitcoin-owning company.
Strategic Rationale and Risks
Vanadi sees Bitcoin as a hedge against inflation and fiat currency devaluation, leveraging corporate treasury to generate long-term value. However, BTC’s price volatility introduces significant financial risk. The success of this initiative depends on prudent timing for purchasing, holding, and potentially liquidating assets, as well as transparent communication with investors and regulators.
NEW: Spanish coffee chain Vanadi Coffee's shareholders approved its plan to invest up to €1 billion in Bitcoin, aiming to become Spain's largest listed Bitcoin company following the MicroStrategy model. pic.twitter.com/pdBDSrCvu1
— Cointelegraph (@Cointelegraph) June 29, 2025
Impact on Spanish Crypto Landscape
Should Vanadi’s plan succeed, it would stand out as a pioneer among Spanish-listed firms. This move could inspire other mid-cap companies to embrace crypto reserves, potentially reshaping financial strategies in European corporate treasuries. Vanadi Coffee may also attract Bitcoin-forward investors drawn by its innovative treasury policy.
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