Apple just raised prices on Macs, iPads, and HomePods. The reason? Memory shortage.

This is how inflation actually works in practice. Input costs go up, companies pass them through. No conspiracy, no greed — just economics.

If you're waiting for tech to get cheaper, you might be waiting a while. Supply chains are still messy, and memory chips aren't getting abundant overnight.

For investors: this is why pricing power matters. $AAPL can raise prices and people will still buy. Most companies can't do that.