According to Cointelegraph, Ethereum's narrative problem has been addressed by Ether treasury and holding companies, which have packaged the digital asset in a manner that resonates with traditional investors. This approach has attracted more capital and accelerated adoption, as explained by Matt Hougan, chief investment officer at Bitwise. Hougan noted that Ethereum struggled to define income-producing features for traditional financial investors until its native token, Ether (ETH), was presented in an 'equity-wrapper.' He highlighted the valuation challenges ETH faced over the past few years, questioning its role as a store of value, burn mechanism, revenue source, or yield on staking. However, by staking $1 billion of ETH within a company, earnings are generated, aligning with investor expectations of companies that produce earnings.

The increasing institutional interest in Ethereum underscores the transformation of the layer-1 smart contract blockchain from a niche internet community to an institutional-grade asset, a decade after its mainnet launch in July 2015. Despite this progress, Hougan cautioned that ETH holding companies, which accumulate ETH through corporate bond sales and equity as their core business model, must carefully manage their debt and interest expenses to prevent overleveraging and financial instability. He also advised treasury companies adopting ETH in small allocations as a hedge against inflation to maintain a long-term perspective, warning that short-term volatility could severely impact those with shorter timeframes.

Ether, like all cryptocurrencies, is subject to high volatility and rapid price fluctuations. Hougan pointed out that basis risk, or the risk of having assets and liabilities denominated in different currencies, poses a challenge for these companies, as downturns in the crypto market may affect their ability to meet expenses. Nevertheless, he clarified that the risk of a 'catastrophic unwind,' where ETH treasury or holding companies are forced to liquidate all of their crypto to meet debt obligations, remains low due to the staggered maturity of corporate debt. Hougan emphasized that a slow, partial unwind is more likely than a catastrophic scenario, even in adverse conditions.