Luno, the cryptocurrency exchange with South African roots, has officially relaunched in Kenya, marking a key milestone in its continued expansion across the continent.
According to a press release by Luno shared with BitKE, the re-launch provides Kenyan users with a simple, secure, and fully regulated way to buy, sell, and hold cryptocurrencies such as Bitcoin, Ethereum, USDT, and others.
Luno initially entered the Kenyan market in 2013 under the name BitX. With over 12 years of experience and active operations in more than 40 countries, Luno says the platform returns to Kenya with a strong emphasis on user safety, service reliability, and regulatory alignment.
The platform now allows Kenyans to instantly buy and sell cryptocurrencies with zero commission. Users can trade directly in Kenyan Shillings (KES), with available trading pairs including:
BTC/KES
ETH/KES
USDT/KES, and
USDC/KES
Global trading pairs such as BTC/USDT are also supported, allowing users to take advantage of both local and international arbitrage opportunities.
In addition, Luno offers referral rewards for users who bring others on board and stay active.
“We’re thrilled to officially relaunch in Kenya, delivering a comprehensive suite of crypto trading tools designed for both retail and institutional users,” said Apollo Sande, Country Manager, Luno Kenya.
“Our focus is on making crypto accessible, transparent, and trustworthy by equipping users with the tools, education, and support they need to make smart investment choices.”
Sande further emphasized:
“Kenya remains one of Africa’s most vibrant crypto markets, driven by a tech-savvy and informed population. Our platform is built to provide a safe, easy, and trustworthy experience for every user.”
48% of Crypto Holders in Kenya, Nigeria, South Africa Invest to Pay for Education, Reveals Latest Luno Report: https://t.co/DqI0FOKniq @LunoGlobal
— BitKE (@BitcoinKE) October 4, 2021
Luno has engaged regulators and key stakeholders throughout its journey, contributing to the evolution of Kenya’s crypto regulatory and taxation landscape. With a global user base of over 15 million, Luno says it has been built with institutional-grade security and has never experienced a breach since its inception.
Supporting Kenya’s Digital Finance Agenda
The platform’s return coincides with Kenya’s move to finalize its digital asset regulatory framework.
[TECH] REGULATION | The Kenya Virtual Assets Providers Bill 2025 Gets Gazetted Ready for Discussion in Parliament: Kenya’s proposed Virtual Assets Bill seeks to regulate the crypto space by requiring all fir.. https://t.co/Clpp8tlNx3 via @BitcoinKE
— Top Kenyan Blogs (@Blogs_Kenya) April 9, 2025
As reported by BitKE in 2024, Luno was the first dedicated crypto service to receive the South African Financial Services Provider (FSP) license from the Financial Services Conduct Authority (FSCA) under the classification of crypto assets as financial products by the Financial Advisory and Intermediary Services Act of 2002 (FAIS).
MILESTONE | #Luno Becomes the First Dedicated Crypto Service to Receive the South African Financial Services Provider License https://t.co/n3wc3sxBbO
— Cryptolid.io (@Cryptolid_io) April 13, 2024
Luno is actively collaborating with both industry peers and government institutions to promote safe and sustainable crypto adoption. This includes addressing risks posed by peer-to-peer (P2P) platforms, such as:
Fraud
Transaction delays
Regulatory gaps, and
Lack of accountability
To boost user trust, Luno says it releases monthly Proof-of-Reserves reports – verified by independent auditors – to demonstrate that all customer assets are backed 1:1 at all times.
Scams Are on the Rise and Make Up 95% of All Crypto Crimes in Africa, Says Latest Luno Report https://t.co/dVZfAZ81MJ @LunoGlobal
— BitKE (@BitcoinKE) February 2, 2022
The platform also claims to support institutional users such as:
Market makers
Asset managers, and
Regulated entities
through tailored trading infrastructure.
The Luno app is now available in Kenya on iOS, Android, and through the web.
Stay tuned to BitKE for developments into the Kenyan crypto space.
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