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BROCCOLI: From Pet Dog to Phenomenal IP,
Decoding the Value Code of the #F2B Community​

On February 14, 2025, Binance founder CZ (Zhao Changpeng) shared the story of his dog BROCCOLI on Twitter — this Belgian Malinois, who was slightly introverted due to "not being properly socialized." Centered around its image, the #F2B token not only established an innovative economic model that destroyed 81% of tokens and locked 50% of market value in the liquidity pool, but also built a unique ecosystem of "emotional resonance + value co-creation" with the support of community members from 70 countries and regions.
1. Celebrity Endorsement and Emotional Anchor: The Underlying Construction of IP Value​
CZ's personal influence is the first cornerstone of the BROCCOLI IP. As a leading figure in the global cryptocurrency industry, every statement from his social media sends ripples through the market.
"BROCCOLI taught me the power of trust and companionship"; this public expression of personal emotion laid an emotional foundation for the formation of community consensus. ​
2. Community-Driven Value Symbiosis: The Evolution from Traffic to Ecology​
The uniqueness of the #F2B community lies in its construction of a decentralized ecosystem where "users are value creators." Among the members from 70 countries and regions, there are blockchain developers, financial professionals, and ordinary cryptocurrency enthusiasts, creating a diverse personnel structure that injects innovative vitality into the community.
In the design of the economic model, #F2B demonstrates a profound understanding of market rules: destroying 81% of the total token supply keeps the circulating amount within a scarce range; 100% of the liquidity pool is locked, and the pool size accounts for 50% of the current market value, which not only avoids liquidity crises but also enhances the long-term value of tokens through a deflationary mechanism. This "anti-speculation" robust strategy attracts investors who focus on long-term value, contrasting sharply with the traditional Meme coin's "rapid speculation - collapse" model. As the community consensus states: "We do not pursue short-term surges, but instead aim to create a healthy and sustainable ecosystem."​
If you believe in the power of the community and are willing to become a part of value co-creation, the #F2B community warmly welcomes every passionate partner with open arms. Just as BROCCOLI has grown from loneliness to confidence, this young community is also waiting for more companions to jointly write the legend of the Web3 era.​​
Contract Address: 0x23d3f4eaaa515403c6765bb623f287a8cca28f2b

I receive countless requests to shill projects, and while the money is tempting, I always decline. Why? Because my vision isn’t about quick cash, it’s about creating the fairest launch possible for the community. With the #F2B experiment, I’ve achieved something unprecedented, a launch with no cabals, no insiders, no snipers, no bundles, just pure, unfiltered fairness. No one has pulled this off before. We’ve built a 100% organic community from the ground up, and it’s become the greatest of its kind.
All I’m asking is for #Binance to recognize this effort with a vote, giving our community the fair shot it deserves.
I’m not seeking favours from CZ or any other human, just an equal opportunity, like everyone else gets. Is that too much to ask?

Hi Binance Square. It’s Broccoli 🐕🥦 #Bnb #F2B #Broccoli