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The Future of Work is Freedom: How Binance is Reshaping Work With the Largest Remote Force Globally
2025-01-07
Main Takeaways
Binance, one of the largest remote companies in the world, is setting the standard for the future of work with its global, decentralized workforce. Here we discuss the trends and technological advancements shaping the future of work. Not only does remote work offer unparalleled flexibility and freedom, but it also fosters a culture of accountability and self-motivation, improves employees' welfare, and attracts top-tier creative talent from diverse backgrounds. 

The last four decades have seen tectonic shifts in how work is perceived, executed, and integrated into our lives. With the advent of globalization, and the rapid development of technologies like the internet, blockchain, and artificial intelligence (AI), the traditional workplace is fading into obsolescence. What’s replacing it is a future of work defined by freedom – an ethos championed by trailblazing organizations like Binance that promote a remote-first culture and hire talent globally. 
The COVID-19 pandemic catalyzed the transition into remote work, compelling companies to pivot to distributed operations almost overnight. By mid-2021, nearly 70% of companies in sectors like tech and finance had adopted some form of remote or hybrid model, according to McKinsey. However, five years later today, this trend is showing signs of reversal. Fortune 500 companies like Amazon and X (formerly Twitter) have begun mandating office returns, citing collaboration challenges and the need for tighter operational control.
Unlike these organizations that embraced remote work out of necessity, many Web3 companies like Binance have been intentionally remote from their inception. This foundational choice reflects a commitment to decentralized, global operations that align with the principles of blockchain technology. By staying true to their remote-first culture, Binance and similar companies demonstrate the resilience and scalability of this model, even as others retreat to traditional workspaces.
Binance has operated as a remote-first organization since its inception in 2017. Today, with over 5,000 employees coming from more than 50 countries and working from nearly 100, our entire workforce, which serves a global community of more than 250 million users, is remote-first. 
Operating around the clock to serve a global market, Binance's structure allows employees to work from anywhere across time zones. However, we don't just offer remote work; we create a fully decentralized, borderless company culture. Due to the 24/7 nature of the crypto industry and the distributed working model of our global employees, we can cater to the borderless, globally distributed market. Binance employees are not only working in a distributed mode but also in an ‘always on the move’ mode.
The Business Case for Remote Work
The transition to remote work isn’t just good for employees; it’s transformative for businesses. A study by Stanford University revealed that remote work increases productivity by 13% while reducing turnover rates. Moreover, organizations save an average of $11,000 annually per employee by adopting remote-first models, thanks to reduced office costs and increased efficiency.
For Binance, this model has translated into unprecedented scalability. The hybrid structure combines the flexibility of remote work with the strategic advantages of physical hubs in key jurisdictions like Dubai and Paris. These hubs serve as collaboration centers and help us navigate complex regulatory landscapes. The result is a robust, globally agile organization that maintains 24/7 operational readiness.
Organizations that embrace a borderless mindset thrive. According to a 2023 McKinsey report, businesses that incorporate diverse, international teams are 33% more likely to outperform their industry peers in profitability. These statistics jibe with the growing trend for global companies to hire talent from every corner of the world to stay competitive. At Binance, being truly diverse and global has been central to the organizational philosophy that underpins our growth.
According to Yi He, Binance co-founder, the best remote workers are self-motivated people who are driven to do work and deliver results regardless of rigid schedules. “Everybody can work 8 hours in the office, but we want people who are going to be self-driven and work asynchronously regardless of their time zones. On the other hand, they have the freedom to adjust their work schedule and distribute their workload as they see fit.” From a business perspective, this approach maximizes the organization’s efficiency and productivity, optimizing budget allocation and creating lean teams. 
“We would rather work with a lean but self-motivated team and empower them with a budget to deliver goals. We hire the right people, self-driven people who can build effective operational campaigns,” Yi explains. 
Freedom as a Core Value
Freedom lies at the heart of Binance’s organizational philosophy. This isn’t just about the freedom to work from anywhere; it’s about empowering employees to innovate, experiment, and grow without being tethered to traditional structures. 
“Freedom is a natural preference for people. Humans naturally gravitate towards autonomy, and the remote-first model caters to this instinct,” Yi emphasizes.
This freedom fosters a culture of accountability and self-motivation, valuing results over presence. Binancians – as our employees are known – are selected for their ability to deliver results autonomously. Binance’s global operations mean that employees must be perpetually prepared for emergencies and market fluctuations, resulting in an always-on, high-intensity work culture.   
Despite the pressures, many employees find meaning and fulfillment in the company’s mission. “Freedom,” one employee notes, “is what makes us feel it’s our mission to take up this cause. It’s not just about day-to-day work; it’s about the freedom to innovate, experiment, and shape the future of finance.” 
Binance’s de-layered structure results in an environment where people have the freedom to go beyond their roles and are empowered to learn. As one Binance tech employee who previously worked for Amazon puts it, “Binance leadership wouldn’t be too hard on you for writing bad code once. The most important thing is that we learn from mistakes.”
Meanwhile, freedom over how one structures one’s work hours also reinforces Binancians’ identity as the new breed of workforce. 
A Binance recruiter based in Singapore praises the “work-life flexibility” over the “work-life balance” at Binance. “People always talk about wanting more work-life balance, but I would position that work-life flexibility is far superior. Have kids you need to pick up at 4 pm? No problem. Want to go to that yoga class at 3:30 pm because it’s less busy and cheaper at that time? No problem. The freedom to work here is hard to beat.”
The Online Revolution and Remote Work Synchronization
Tools created by digital transformation, from intelligent project management platforms to virtual assistants, have bridged the gap between time zones and geographies, allowing seamless collaboration across continents. Binance’s decentralized team structure relies on online tools to maximize productivity. Employees communicate through a proprietary messaging platform, which facilitates easy coordination despite the challenges of operating across time zones. 
One Binance designer based in Spain highlights the importance of project management tools in navigating time zone differences. “Asana and Google Calendar are indispensable,” she shares. “They help us stay on track and ensure everyone is aligned, regardless of location.”
Yi recalls, “When Binance started, it was the right moment, the tech development was advanced enough, hence it could facilitate a remote working mode and easily connect each other online 24/7. Without these online tools, we won't be able to be a remote company.”
“Binance became a global company, and from the get-go, we serviced some 100 countries globally,” she adds.
According to Yi, the secret to Binance’s success in championing the remote working model lies in the fact that the company had the right leaders and hired the right people, having the right culture at the right time in the right industry. She is proud that the company maintains remote work and decentralized principles to this day, still in alignment with the founding team’s principles. “We single out values, strategies, and approaches that have helped us grow better. We get rid of what did not work well and we reiterate what has been working well.”
Operating across multiple time zones presents logistical challenges, but Binance employees have adapted to specific routines that ensure harmony in collaboration. Employees in Asia-Pacific, for instance, use their morning hours for deep, focused work before global meetings kick off. Colleagues in Europe and the Americas stagger their schedules and meetings throughout the day to ensure continuity. This “baton-passing” model ensures that no critical task falls through the cracks.
This coordination mirrors the decentralized nature of blockchain technology itself. Just as blockchain ensures seamless, secure transactions across a distributed network, Binance’s workforce operates as a cohesive unit despite its global dispersion.
Remote Work And Employees’ Welfare
For employees, remote work offers unparalleled flexibility. A 2023 survey by Buffer found that 98% of remote workers would recommend it to others. At Binance, this flexibility translates to work-life integration. Employees cite examples of attending to personal responsibilities without compromising productivity.
One senior communication manager remarks, “Remote work lets me live in a family-friendly city without worrying about commutes. I design my day around peak productivity hours and personal commitments.”
Yi herself balances her professional responsibilities with personal commitments, often working from home to stay close to her children. “I spend time online, meet online, and still have the flexibility to give my kids a hug between important meetings,” she shares. “This privilege is priceless.” This work-life integration is a cornerstone of Binance’s culture, making it an attractive choice for top-tier talent.
An HR specialist based in Spain shares, “I can tailor my day around candidate interactions and work responsibilities, allowing me to stay productive even across different time zones. It has enabled me to visit family and friends in different countries without sacrificing my professional development or needing prolonged vacations. This lifestyle has greatly improved my work-life balance, allowing me to be more present with my loved ones and enjoy a better quality of life than I ever imagined when I first decided to join Binance.”
Artificial Intelligence and the Future of Work
As we look ahead, the integration of artificial intelligence (AI) – another key element of the ongoing workforce transformation – can further complement the efficiencies of the remote-first model. AI's ability to automate repetitive tasks and enhance creative and strategic roles will empower globally distributed teams to innovate and excel, driving the next wave of digital transformation.
As Yi predicts, “AI will magnify the skillsets of individuals. For those with creativity and strong critical thinking, opportunities will multiply. And creative individuals will naturally gravitate towards companies offering freedom and flexibility.”
For workers with limited skills, this shift may narrow job opportunities, as AI automates roles traditionally reliant on routine and simplicity. However, individuals who possess creativity and structured thinking skills will find new ways of applying them. 
The quality of AI-driven output often depends on the strength and clarity of human input. There will be an increasing demand for skilled thinkers who can train and leverage AI tools to deliver the best results.
As AI reshapes the job market, it will further enhance the appeal of remote working. Creative professionals, often drawn to autonomy, are likely to favor flexible work environments, prompting more companies to adopt remote-first models. This trend aligns with the rise of freelance and contractor roles, as individuals with specialized skills find themselves in higher demand. The AI revolution promises to magnify talent and innovation, creating a globally connected ecosystem where the most adaptable and creative individuals thrive.
The Future of Work is Freedom
Binance’s remote-first model is more than a response to technological trends; it’s a blueprint for the future. By prioritizing freedom, leveraging cutting-edge tools, and fostering a culture of hardcore accountability, we have set a new standard for the modern workforce. As industries across the board grapple with the implications of globalization and technological change, Binance stands as a beacon of what’s possible. It demonstrates that a decentralized, borderless workforce is both viable and transformative.
Organizations willing to embrace this paradigm will compound exponential growth rewards over time. Binance’s story is not just about adapting to the future of work; it’s about leading it, proving that freedom can be the ultimate competitive advantage.
Further Reading
Meeting Halfway: Binancians Across Space and Time ZonesHow Binance Runs a Remote OrganizationBinance’s Work Culture Explained

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[8/1 09:12] Meta AI: Here's the article with examples
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Binance Secures Regulatory Authorization in Brazil, Its 21st Globall
Binance Secures Regulatory Authorization in Brazil, Its 21st Globally

2025-01-02

Main Takeaways

Binance has secured approval from the Central Bank of Brazil for the acquisition of a locally licensed broker-dealer institution in Latin America’s most populous country, marking its 21st global regulatory milestone and solidifying its status as the most licensed cryptocurrency exchange worldwide.

Binance CEO Richard Teng highlighted Brazil's burgeoning crypto adoption and emphasized the company's commitment to providing a secure and innovative platform for local users.

Binance's regulatory milestone in Brazil follows similar achievements in Argentina, India, Kazakhstan, and others, highlighting its commitment to growing crypto adoption in a responsible and sustainable manner.


In a development that underscores Binance’s commitment to adhering to the highest regulatory standards both globally and regionally, we have recently secured approval from the Central Bank of Brazil for the acquisition of Sim;paul, a broker-dealer licensed in Latin America’s most populous country. This achievement marks our 21st global regulatory milestone, further solidifying our status as the cryptocurrency exchange with the greatest number of licenses, registrations, and authorizations across the world.

Brazil: Embracing the Future of Finance

By receiving full approval for the takeover of Sim;paul – a licensed broker-dealer authorized to distribute securities and to issue electronic money (EMI) by the Central Bank of Brazil, Binance, which was already operating in compliance with the regulatory requirements in the country as a global exchange, can be more efficient in complying with the ongoing regulatory advancements. The approval also makes Binance the first crypto exchange to have a broker-dealer license in Brazil. 
Richard Teng, Binance's Chief Executive Officer, highlighted the importance of this achievement, saying, "We are thrilled to announce our latest regulatory approval. A market with burgeoning crypto adoption, Brazil is home to a vibrant and dynamic community that is readily embracing the future of finance. We thank local regulators for their commitment to defining clear rules for this important, growing industry. This approval underscores our commitment to compliance and security, and we look forward to continuing to provide our local users with a secure, reliable, and innovative platform for their digital-asset needs."
Ranking 10th in Chainalysis global adoption index, Brazil is taking a forward-looking approach to setting specific rules for the crypto industry. The Central Bank and the Brazilian IRS have published proposals for a dedicated regulatory framework, putting it up for public consultations for market participants and experts to make suggestions, while in Congress legislators discuss federal bills on asset segregation and stablecoins, which are also relevant for the sector. 
Guilherme Nazar, Head of Latin America for Binance, commented, “This approval marks a significant milestone in our ongoing commitment to expanding our products and services in Brazil. It highlights our dedication to compliance and regulatory excellence while enhancing our ability to provide secure and innovative financial solutions to our growing user base in the country. We look forward to taking this opportunity to further drive the adoption of digital assets and deliver unparalleled value to our clients in Brazil."

Starting 2025 on a High Note

Binance's registration in Brazil follows other recent regulatory advancements across the globe this year, including in Argentina, India, Kazakhstan, and Indonesia. This dynamic showcases Binance’s sustained global momentum and adds to previously secured licenses, registrations, and authorizations in jurisdictions like Dubai, France, Japan, El Salvador, and others.
In line with its global standards, our compliance program includes robust anti-money laundering (AML) policies and controls and a comprehensive framework for combating the financing of terrorism (CFT). In addition to that, key components of Binance's compliance program include robust identity verification processes (Know Your Customer and Know Your Business, or KYC and KYB) and the industry-leading Financial Crime Compliance (FCC) unit, designed to assist law enforcement in investigating crypto asset-related crimes and capacity building, thereby strengthening the collaborative security of the ecosystem. 
Furthermore, we have expanded our global compliance team by 34% to 645 full-time employees, including strategic senior hires. We employ over 1,000 compliance staff and contractors, ensuring that we dedicate sufficient resources to drive Binance and the larger crypto ecosystem’s growth sufficiently and responsibly.

Further Reading

Binance Records Its 20th Global Regulatory Milestone With Registration in Argentina

Binance Achieves Its 19th Global Regulatory Milestone With Registration in India

Binance Kazakhstan: The First to Secure a Full Regulatory License From AFSA

Binance Secures Regulatory Authorization in Brazil, Its 21st Globally
2025-01-02
Main Takeaways
Binance has secured approval from the Central Bank of Brazil for the acquisition of a locally licensed broker-dealer institution in Latin America’s most populous country, marking its 21st global regulatory milestone and solidifying its status as the most licensed cryptocurrency exchange worldwide.Binance CEO Richard Teng highlighted Brazil's burgeoning crypto adoption and emphasized the company's commitment to providing a secure and innovative platform for local users.Binance's regulatory milestone in Brazil follows similar achievements in Argentina, India, Kazakhstan, and others, highlighting its commitment to growing crypto adoption in a responsible and sustainable manner.

In a development that underscores Binance’s commitment to adhering to the highest regulatory standards both globally and regionally, we have recently secured approval from the Central Bank of Brazil for the acquisition of Sim;paul, a broker-dealer licensed in Latin America’s most populous country. This achievement marks our 21st global regulatory milestone, further solidifying our status as the cryptocurrency exchange with the greatest number of licenses, registrations, and authorizations across the world.
Brazil: Embracing the Future of Finance
By receiving full approval for the takeover of Sim;paul – a licensed broker-dealer authorized to distribute securities and to issue electronic money (EMI) by the Central Bank of Brazil, Binance, which was already operating in compliance with the regulatory requirements in the country as a global exchange, can be more efficient in complying with the ongoing regulatory advancements. The approval also makes Binance the first crypto exchange to have a broker-dealer license in Brazil. 
Richard Teng, Binance's Chief Executive Officer, highlighted the importance of this achievement, saying, "We are thrilled to announce our latest regulatory approval. A market with burgeoning crypto adoption, Brazil is home to a vibrant and dynamic community that is readily embracing the future of finance. We thank local regulators for their commitment to defining clear rules for this important, growing industry. This approval underscores our commitment to compliance and security, and we look forward to continuing to provide our local users with a secure, reliable, and innovative platform for their digital-asset needs."
Ranking 10th in Chainalysis global adoption index, Brazil is taking a forward-looking approach to setting specific rules for the crypto industry. The Central Bank and the Brazilian IRS have published proposals for a dedicated regulatory framework, putting it up for public consultations for market participants and experts to make suggestions, while in Congress legislators discuss federal bills on asset segregation and stablecoins, which are also relevant for the sector. 
Guilherme Nazar, Head of Latin America for Binance, commented, “This approval marks a significant milestone in our ongoing commitment to expanding our products and services in Brazil. It highlights our dedication to compliance and regulatory excellence while enhancing our ability to provide secure and innovative financial solutions to our growing user base in the country. We look forward to taking this opportunity to further drive the adoption of digital assets and deliver unparalleled value to our clients in Brazil."
Starting 2025 on a High Note
Binance's registration in Brazil follows other recent regulatory advancements across the globe this year, including in Argentina, India, Kazakhstan, and Indonesia. This dynamic showcases Binance’s sustained global momentum and adds to previously secured licenses, registrations, and authorizations in jurisdictions like Dubai, France, Japan, El Salvador, and others.
In line with its global standards, our compliance program includes robust anti-money laundering (AML) policies and controls and a comprehensive framework for combating the financing of terrorism (CFT). In addition to that, key components of Binance's compliance program include robust identity verification processes (Know Your Customer and Know Your Business, or KYC and KYB) and the industry-leading Financial Crime Compliance (FCC) unit, designed to assist law enforcement in investigating crypto asset-related crimes and capacity building, thereby strengthening the collaborative security of the ecosystem. 
Furthermore, we have expanded our global compliance team by 34% to 645 full-time employees, including strategic senior hires. We employ over 1,000 compliance staff and contractors, ensuring that we dedicate sufficient resources to drive Binance and the larger crypto ecosystem’s growth sufficiently and responsibly.
Further Reading
Binance Records Its 20th Global Regulatory Milestone With Registration in ArgentinaBinance Achieves Its 19th Global Regulatory Milestone With Registration in IndiaBinance Kazakhstan: The First to Secure a Full Regulatory License From AFSA