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Binance Alpha Points: Complete Guide to Earning and Using Crypto Rewards in 2025
With the explosion of TGE (Token Generation Events) and the popularization of platforms like Megadrop, Binance took a strategic step by creating the Alpha Points system — a new way to measure, reward, and give early access to promising projects in the Web3 ecosystem.
Don't worry if what we talked about right away in this first moment represents a lot of new information at once. In this article, you will understand exactly what Alpha Points are, how to earn them, how to use them, and how to position yourself to take advantage of the next big crypto opportunity.
A little spoiler before moving on: if you already use Binance regularly, this article will be even more enjoyable to read. You will also understand what this means as you read the text, you can trust!
What are Binance Alpha Points?
Alpha Points function as an engagement score in the Binance Alpha ecosystem. They serve to measure your activity on Binance platforms — both in the centralized environment and in the Web3 Wallet.
They are used as the main criterion to allow access to:
Airdrops of promising tokens;
Token generation events (TGEs);
Opportunities in the Binance Megadrop;
Exclusive reward programs;
The logic behind Alpha Points is simple: the more you participate, the more points you accumulate — and thus, the more chances you have to participate in Binance's exclusive events before the general public.
How does the accumulation of Alpha Points work?
Alpha Points are calculated based on a rolling 15-day window, meaning that each new day, the oldest data is discarded and the most recent enters the calculation. Therefore, daily consistency is essential.
You accumulate points in two main ways:
Balance Points (Balance Points)
You earn points every day based on the total value (in USD) of your eligible assets held in:
Spot Wallet (in the main Binance account);
Binance Web3 Wallet (the decentralized wallet connected to the exchange's ecosystem).
The scoring varies according to the average value held over the last 15 days:
From $100 to $999: 1 point per day;
From $1,000 to $9,999: 2 points per day;
From $10,000 to $99,999: 3 points per day;
From $100,000: 4 points per day;
Only eligible assets are considered, such as tokens listed on Megadrop, specific stablecoins, and crypto assets selected for campaigns.
Volume Points (Points per Purchase Volume)
You also accumulate points based on the purchase volume (not sales) of Alpha tokens:
Purchase of $2: 1 point;
Purchase of $4: 2 points;
Purchase of $8: 3 points;
Purchase of $16: 4 points;
Purchase of $32: 5 points;
Purchase of $64: 6 points;
Purchase of $128: 7 points;
Purchase of $256: 8 points;
Purchase of $512: 9 points;
Purchases are cumulative on the same day. If you make two purchases of $64, for example, it will count as $128 in total and you will receive 7 points.
How to use your Alpha Points
Alpha Points are not a token. You cannot transfer or sell them. They function as a priority access system for events and campaigns.
In practical terms, it’s as if you, by completing the necessary tasks, are receiving a specific airdrop of a token that can only be used within the same network.
Considering that their use occurs within the Binance platform itself, there are two main ways to use them:
Registration in reward events
When you accumulate enough Alpha Points, you can exchange them for registrations in:
Alpha Airdrops;
TGEs (Token Generation Events);
Megadrop platform events;
When participating in an event, your points are consumed. They cannot be reused.
Moreover, all Alpha Points expire automatically after 15 days if not used.
Strategic participation in Megadrop events
The Megadrop platform is one of Binance's most important innovations in 2025. It combines BNB staking with Web3 tasks to reward users with newly launched tokens.
To participate, just follow these topics:
Lock BNB in fixed income products on Binance;
Connect your Binance Web3 wallet;
Complete tasks with partner dApps (e.g., making swaps, interacting with contracts, etc.);
Use your Alpha Points to increase your reward allocation.
The greater the number of Alpha Points, the larger the share of rewards received in each event.
Strategies to accumulate more than 200 Alpha Points
If your goal is to participate in the most competitive Binance events, it's important to devise a point accumulation strategy that combines balance and purchase volume. Here’s a practical example:
Maintain a daily balance of $10,000: 3 points per day;
Purchase $256 in Alpha tokens per day: 8 points per day;
Total daily: 11 points.
In 15 days:
11 points × 15 days = 165 points;
To exceed 200 points:
Increase your purchase volume to $512 per day (9 daily points);
Or increase your average balance to above $100,000 (4 daily points);
Or increase the number of Web3 tasks and interactions with partner projects.
Important: if you stop interacting for a day, it affects the 15-day rolling window, reducing your total score and possibly leaving you out of future events. So, it's worth reinforcing: daily consistency is essential for you to accumulate more Alpha Points.
Important Precautions
In addition to all the points we've discussed so far, it's essential to pay attention to some specific items that also make a difference:
Points only start counting after you activate your participation in the Binance Alpha ecosystem;
Only purchases count towards accumulation — selling does not generate points and may reduce your exposure;
The Binance Web3 Wallet may offer additional advantages in some campaigns;
Points are not retroactive — if you start today, past activities will not count.
Understanding these points helps you follow the most suitable trajectory to accumulate as many Alpha Points as possible.
Alpha Points are the new 'Alpha'
In a market where early access to tokens can represent significant profits, understanding how Alpha Points work is essential. They are not just an engagement metric but a competitive advantage.
The sooner you start accumulating and using Alpha Points strategically, the greater your chances of accessing the best crypto projects before most. Whether participating in an airdrop, securing allocation in a TGE, or accumulating rewards in the Megadrop, Alpha Points put you at the center of the new crypto economy.
And you, when will you start accumulating your Alpha Points?
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