#TrumpAtDAS President of the United States, Donald Trump, launched his own cryptocurrency on Friday (17/1), which quickly surged in market capitalization, reaching several billion dollars.
The launch of this so-called meme coin, named $Trump, occurred just days before the Republican took office on Monday (20/1) as the 47th president of the USA.
Meme coin is the name given to digital currencies that originate from "memes" or trends on the internet. They are used to gain popularity around these movements but lack intrinsic value and are extremely volatile investments.
In the case of Trump's venture, the coin features an image of the Republican based on the iconic photo taken after the attack he suffered in July, with his fist raised.