it is a sesy gimmic for the wider public long term price stability can be achieved with people being confident about the project, staking( also takes coin out of circulation), liquidity pool, etc. in my opinion burning isn't really needed in a project with limited supply, if ever when i better think of it, they could give extra incentives to stepners who add liquidity to DOOAR pools from their earnings instead
It is a good investment because the coin is a safer bet than most other cryptocurrencies. This is because the token is used on the trading platform and the platform is one of the top cryptocurrency exchanges. Over ninety percent of Binance's trading is performed in pairs that involve the BNB.