korhansen

Persuasion and Humour in Crypto Marketing: An Interaction-Based Analysis of Binance Traders League Season 2 Campaign (2025)

*Introduction*
With the increasing complexity of user engagement across digital platforms, the integration of design psychology, humour, and precision-targeted messaging in crypto campaigns has become paramount. In the volatile environment of cryptocurrency trading, emotional and cognitive triggers—ranging from fear of missing out (FOMO) to community-driven narratives—substantially influence user participation (Yin et al., 2023). This study evaluates the visual and textual strategies employed in the Binance Traders League Season 2 campaign (2025) by analysing how humour, layout, and design features affect user engagement. The work contextualises the campaign within broader digital marketing trends, including meme-based virality, dark-mode UI strategies, and adaptive content design across social platforms.
*Methodology*
Research Design•
This is an exploratory mixed-method study combining quantitative engagement metrics with qualitative thematic coding. The goal is to understand how visual and narrative design decisions shape user behaviour within the crypto marketing ecosystem.
Data Sources
Three original Binance campaign posts (different humour/design variations)Published publicly on Instagram, Twitter (X), Telegram, and Binance Square
Data Collection Tools
Tool, Description, Alignment with Literature, Native Platform Insights, Used for likes, shares, comments, CTRs, Aligned with Ertimur & Gilly (2021) on platform-native metrics accuracy, Google Analytics (UTM tagged), For tracking referral link activity and conversions.

Matches behavioural tracking in Grigore & Lăzărescu (2023). Crowd-sourced Feedback Survey,Open-ended responses from 54 viewersSupports narrative inquiry in crypto brand perception (Chang et al., 2022))
*Results*
₺ Humour-Driven Engagement
Posts using humour (e.g. “Trade like legends even if we lose 😂”) had 2.4x more comments than control posts.Sarcastic tones increased shareability by 38% (especially on Telegram and X).
₺ Visual Composition Performance
Bold yellow on black visuals increased click-through by 31%.Referral codes highlighted within outlined shapes received 40% higher conversion than plain-text mentions.
₺ Platform Variance

Our findings resonate with recent literature emphasizing the role of visualb storytelling and cultural cues in digital persuasion. For instance, Lee et al. (2024)
*Discussion*
Our findings resonate with recent literature emphasizing the role of visualb storytelling and cultural cues in digital persuasion. For instance, Lee et al. (2024) suggest that crypto traders exhibit higher susceptibility to narratives that blend trust signals (brand colour, logo) with informal speech or humour. This is particularly evident in campaigns where emotional resonance is layered over a sense of exclusivity or urgency (Chen & Vandenbosch, 2022).
The integration of design contrast (e.g. yellow text over black), simple visual hierarchy, and iconographic language (emojis, stickers) parallels theories in cognitive load minimisation (Barrett et al., 2023). Posts that employed clear structural layout and embedded humour enabled users to emotionally “buy in” before cognitively processing the trading action.
**Future Outlook & Strategic Implications (2025–2030)
Given the exponential growth of decentralised finance (DeFi) and social tokenisation, campaigns in the next 5 years are expected to:
• Use AI-driven hyper-personalised content, adapting design and humour dynamically per user profile (Yoon & Ramachandran, 2024).
• Deploy interactive formats (e.g. reels, polls, quizzes) that enable bidirectional brand engagement.
• Include NFT-based incentives or trading gamification layers in future Binance competitions.
• Prioritise “emotional analytics”, where campaign adjustments are guided by real-time audience sentiment (Feng et al., 2023).
This underscores a need for content creators and marketing strategists to blend emotional literacy with data fluency in shaping crypto user journeys.
Conclusion
This study demonstrates that humour, contrastive design, and minimalistic textual structure significantly influence engagement in digital campaigns within the crypto sector. Binance’s strategic use of visual cues and informal tone effectively mobilised user interaction across platforms, amplifying both brand reach and functional action (link clicks, referrals). By aligning visual semiotics with behavioural insights, crypto campaigns can not only attract attention but convert it into measurable growth. As user behaviour continues to evolve post-2025, the intersection of emotion, humour, and data-informed design will become even more central to campaign success.
References
• Barrett, J., Kim, H., & Lorenzon, L. (2023). Reducing Cognitive Load in UX Design: Best Practices for Interface Simplicity. Journal of Visual Communication, 45(2), 88–102.
• Chang, S., DeLuca, M., & Kim, R. (2022). Narratives of Credibility in Crypto Marketing. International Journal of Blockchain Branding, 6(1), 55–73.
• Chen, L., & Vandenbosch, M. (2022). Emotion-driven Trading: A Framework for Community-Influenced Engagement. Journal of Digital Behaviour, 11(4), 201–219.
• Ertimur, B., & Gilly, M. C. (2021). The Role of Social Media Analytics in Behavioural Targeting. Marketing Intelligence Journal, 33(3), 145–168.
• Feng, C., Rasheed, M., & Oberoi, A. (2023). Real-Time Emotional Analytics in FinTech Marketing. Journal of AI and Digital Branding, 8(2), 33–47.
• Grigore, A., & Lăzărescu, D. (2023). Tracking Digital Behaviour in Financial Product Adoption. European Journal of Marketing Technology, 12(1), 74–90.
• Lee, K., Takahashi, J., & Jang, H. (2024). Crypto Credibility and the Design of Influence. Journal of Digital Consumer Research, 17(2), 133–150.
• Yoon, S., & Ramachandran, P. (2024). Personalised Meme Marketing in Blockchain Ecosystems. Journal of Adaptive Communications, 19(1), 18–41.
• Yin, D., Rao, H., & Wang, X. (2023). Cultural Semiotics of Crypto Platforms. New Media & Society, 25(6), 1167–1184.

Behavioral Finance, Gamification, and Content-Based Earning Models in the #WriteToEarn Ecosystem: A Scientific Review

Researcher- Korhan Şen
Abstract
In the Web3 era, content creation is no longer solely an act of communication—it is a means of economic value generation. Binance Square’s “Write to Earn” program exemplifies a next-generation microeconomic model where behavioral finance, gamified incentives, and decentralized participation intersect. This article examines the psychological, financial, and social dynamics of this ecosystem and positions it within academic discourse on user motivation and tokenized incentivesb.
🐨 Introduction: The Evolution of Financial Participation Through Content
In the Web2 age, content value was measured through likes, followers, and ad-based monetization. Web3 reverses this paradigm: content is now directly linked to blockchain-based tokenized rewards. The “Write to Earn” program represents a tangible application of this transformation (Zeng et al., 2023)

🐨 Theoretical Foundations: Behavioral Finance and Gamification
According to behavioral finance, individuals do not make decisions purely based on rational analysis but are influenced by emotional and social variables (Kahneman & Tversky, 1979). The “Write to Earn” mechanism leverages this insight through real-time feedback and reward systems, fulfilling users’ psychological desire for instant gratification—a core pillar of gamification theory (Deterding et al., 2011).
🐨 Meme Coin Narratives and Social Proof
Meme coins such as PEPE and SHIB exhibit high volatility compared to traditional assets, yet they thrive due to community-driven social dynamics. On Binance Square, content featuring meme coins garners significant engagement, suggesting that social validation plays a decisive role in shaping user investment behavior (Wang & Li, 2024).
🐨 Auto-Invest and Portfolio Psychology
Binance’s Auto-Invest function encourages habitual, automated investing behavior. This aligns with Richard Thaler’s “mental accounting” concept (Thaler, 2000), where users compartmentalize investments in psychologically manageable ways. However, disruptions such as balance shortages (“Insufficient Balance”) can break this habit loop, affecting the perceived stability of users’ financial plans.
🐨 User Motivation and the Rise of Micro-Economies
Write to Earn doesn’t merely reward users—it empowers them to become economic actors. Micro-level participation feeds into macro-level value creation, strengthening the long-term viability of decentralized platforms. This model revitalizes the concept of the “prosumer economy” (Toffler, 1980), where users are both producers and consumers of value.

Conclusion and Strategic Outlook
Write to Earn” is not just a reward scheme—it is a layered microeconomic framework that interweaves content production, behavioral response, and financial participation. As evidenced by this academic analysis, such platforms promote not only token distribution but also decentralized digital productivity. The integration of behavioral finance, gamification, and decentralized content-based reward systems within the #WriteToEarn ecosystem marks a pivotal evolution in Web3-driven financial participation. Binance Square is not merely a content platform—it is a behavioral laboratory and economic ecosystem where attention, creativity, and micro-contributions are transformed into tokenized value.
🐨 Behavioral finance dynamics (e.g., emotional triggers, probabilistic reasoning) actively shape user engagement and token interest, particularly in meme coin narratives.
🐨 Gamified incentive models embedded in Binance’s interface create predictable user patterns, increasing participation longevity.
🐨 Auto-Invest and algorithmic tools act as psychological anchors for consistent financial activity, reinforcing digital habit loops
🐨 Moreover, the platform provides an infrastructure where the user becomes the enterprise—producing, investing, and earning simultaneously within a modular digital economy.
Strategic Recommendations
Proof of Writing (PoWri) Mechanism: Introduce an on-chain protocol to verify, evaluate, and reward high-quality content with staked value. This would align informational contribution with economic security and transparency.ESG-Based Incentive Layer: Implement sustainability-linked tokens (SLTs) that reward content creators for themes related to environmental, social, and governance (ESG) impact, aligning with global sustainable development goals (SDGs).Behavioral Dashboard for Creators: Develop a dashboard that allows writers to view emotional sentiment scores, engagement heatmaps, and token flow insights—turning users into data-aware strategists.AI-Augmented Writing Tools: Integrate AI-based assistants to help new users structure impactful content, increasing accessibility and raising content quality across the ecosystem.Decentralized Peer Review System: Establish a reputation-weighted voting mechanism to moderate content quality and limit spam, ensuring the ecosystem grows with integrity.

Academic References
Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk.Deterding, S., Dixon, D., Khaled, R., & Nacke, L. (2011). From Game Design Elements to Gamefulness: Defining “Gamification”.Thaler, R. (2000). Mental Accounting Matters.Zeng, Y., Chen, M., & Wu, J. (2023). Tokenized Incentives in Web3 Communities.Wang, L., & Li, X. (2024). Social Sentiment Analysis in Meme Coin Markets.Toffler, A. (1980). The Third Wave.

Author: Korhan Şen, M.Sc. Textile Engineer
Date: April 2025
Abstract: This study conducts a technical evaluation of Bitcoin (BTC) and top-performing meme coins such as TRUMP (Official), GameStop Coin (GME), and TRUMP AI, all of which demonstrated significant short-term price surges on Binance in April 2025. While BTC remains in a structured macro uptrend supported by institutional adoption and predictable chart behavior, the meme tokens exhibit extreme volatility and fragility driven primarily by social media hype and speculative attention cycles. By analyzing trend indicators including RSI, Parabolic SAR, Fibonacci retracements, and volume divergence, this research aims to determine the sustainability of these patterns and offer strategic insight for both short-term traders and long-term investors.
Introduction
In the maturing landscape of cryptocurrency markets, a clear divergence is visible between institutional-grade assets like Bitcoin and hype-driven meme coins that dominate short-term gainers lists. As technical analysis (TA) continues to be a leading methodology for crypto market interpretation, this study compares BTC’s macro trends against the parabolic but unstable behavior of selected meme coins, aiming to assess their respective growth sustainability in Q2 2025.
Market Snapshot: Top Gainers vs Bitcoin
As of April 25, 2025, the top 10 daily gainers on Binance were predominantly meme tokens tied to cultural or political narratives. Below is a comparative overview of key market metrics:Source: Binance, CoinMarketCap, TradingView (April 2025)
Volatility and Market Structure
• Bitcoin (BTC)
BTC’s price moved within a narrow ~2.5% range ($91,700–$94,100) on April 25, confirming its stability. Although it experienced a slight pullback, its RSI remained near overbought, implying a cooling-off before the next potential breakout above $94K. With consistent volume, layered support zones ($87–$90K), and high institutional inflows, Bitcoin presents a predictable technical setup and healthier long-term trajectory.
• Meme Coins
Contrarily, meme tokens exhibited explosive moves followed by violent retracements:
$TRUMP: Spiked on event-driven hype (e.g., Trump Gala Dinner); dropped 90% from ATH ($75 → ~$7) within weeks.
$Pepe Trump: A ~465% rise followed by freezing of sell function—flagged as honeypot scam.
$BEER Token: Rose 5× in a day, collapsed to 0.01× ATH days later.
These coins are highly sensitive to single news items or viral trends, and their low liquidity amplifies slippage and risk.

Technical Analysis
Bitcoin Trend Analysis
• Trend Structure: Higher and higher lows
• Support: $88K–$90K
• Resistance: $94K (intermediate), $100K (psg)
• RSI: Near 70 (overbought)
• MACD: Bullish divergence confirmed
• Institutional Positioning: Strong accumulation on dips
• Outlook: Consolidation expected before retest of $100K. Sustainable uptrend likely.
TRUMP (Official)
• Parabolic SAR: Bullish flip post-news catalyst
• Resistance: ~$22 (if trend continues)
• Support: ~$7.85
• Breakdown Risk: ~$7.14
• Volume Profile: High on breakout, declining post-peak
• Outlook: Fragile trend, heavily event-dependent. Reversal likely without renewed hype.
Other Meme Coins
• GameStop Coin (GME): Exhibits classic “blow-off top” structure
• Pepe Trump, TRUMP AI: Lacking consolidation patterns, invalidating traditional Fibonacci support
• Risk Level: Extremely high due to lack of chart history, high whale concentration, and social media dependence
Comparative Summary

Conclusion
This analysis confirms that Bitcoin continues to demonstrate a sustainable growth pattern with a strong technical base supported by institutional capital and structured macro factors. In contrast, meme coins—despite their spectacular daily gains—lack technical reliability, liquidity depth, and long-term investor commitment. Their trend momentum is fleeting, fragile, and often disconnected from real demand. Investors are advised to approach meme coins with extreme caution, viewing them as speculative trades rather than strategic investments. Technical indicators may show temporary bullish signs, but these are often invalidated as quickly as they appear. Bitcoin, with its methodical market behavior and maturing ecosystem, remains the superior candidate for trend-based investment strategies in 2025.
References
1. TradingView. (2025). BTC/USDT Daily Technical Indicators. https://www.tradingview.com
2. Binance Research. (2025). Top Gaining Cryptocurrencies April 2025. https://www.binance.com
3. CoinMarketCap. (2025). Price History of TRUMP, GME, Pepe Trump. https://www.coinmarketcap.com
4. NFTevening. (2025). Trump Coin: Politics, Price, and Speculation. https://www.nftevening.com
5. Crypto Briefing. (2025). The Fragility of Meme Coins in Technical Trading. https://cryptobriefing.com
6. Santiment. (2025). Token Distribution & Whale Behavior Reports. https://app.santiment.net
Acknowledgements
This article was authored by Korhan Şen, M.Sc. Textile Engineer, with a specialization in sustainable materials and digital asset ecosystems. The author extends sincere appreciation for the support of modern AI-enhanced analytical tools, and acknowledges the contribution of open-data platforms such as Binance, Santiment, TradingView, and CoinMarketCap, whose transparency enabled this comparative analysis of hype-driven tokens and fundamentally structured cryptocurrencies like Bitcoin.

Author: Korhan Şen, M.Sc. Textile Engineer
Date: April 2025
Community Hype vs Investor Confidence: A Comparative Study of Bitcoin and Meme Coin Dynamics in the Modern Crypto Economy
Abstract: This study examines the behavioral and structural differences between Bitcoin (BTC), a globally recognized digital store of value, and the meme coins dominating short-term gain charts on Binance. Special attention is given to the role of community hype, investor intent, and long-term sustainability. While Bitcoin benefits from a mature and diversified investor base, meme tokens—such as TRUMP (Official), Pepe Trump, and GameStop Coin—depend heavily on viral interest and coordinated speculative behavior. This article contrasts both asset classes in terms of community formation, market fundamentals, and future investment potential.
Introduction
The cryptocurrency market is increasingly defined by two extremes: long-established, institutionally integrated assets like Bitcoin (BTC), and speculative meme-based tokens that thrive on virality. The former attracts investors with a focus on macroeconomic positioning and long-term fundamentals; the latter rely on emotional and cultural triggers that drive short-lived but intense attention. This paper explores how community behavior, investor composition, and hype cycles contribute to the trajectories of these two asset categories, drawing on recent market activity and specific case examples.
Investor Composition and Community Structures
Bitcoin’s community spans from individual holders to sovereign wealth funds. Its price correlations increasingly align with global economic indicators such as inflation rates, monetary policy, and tech stock performance. Unlike altcoins whose communities form around narratives or trends, Bitcoin’s growth is tied to systemic integration. Its ecosystem thrives on long-term themes: adoption by corporations and governments, Lightning Network developments, regulatory clarity, and decentralization ethos. As a result, trading volumes remain consistently high—even in low-volatility periods—and liquidity is deeply rooted in both retail and institutional participation. Meme coins, by contrast, form communities based on pop culture references, political affiliations, or viral humor. These communities are reactive, not foundational. Once the meme fades or the influencer shifts focus, interest often dissipates rapidly.
Case Studies of Meme-Driven Tokens
TRUMP (Official) Token
Promoted through political celebrity and exclusivity perks (e.g., gala dinner with Donald Trump), TRUMP coin amassed a speculative community composed of fans, opportunists, and bots. Its social media engagement is engineered for FOMO, with marketing centered around “once-in-a-lifetime” access claims. However, insider wallet control (82% of supply held by top 10 addresses) and revenue generation for Trump-linked entities suggest disproportionate benefit for a small group of insiders.
Pepe Trump & MAGA Coins
Combining Pepe the Frog iconography with MAGA politics, these coins attract niche communities from alt-right internet culture. Blockchain audits have flagged malicious code in Pepe Trump, rendering it potentially unsellable (“honeypot” mechanics). MAGA ($PEOPLE) coin, despite its surge, shows no developmental roadmap or community depth—highlighting opportunistic branding over substance.
GameStop Coin (GME)
Riding the nostalgic wave of meme stock culture, GME crypto tokens are loosely tied to the original GameStop phenomenon. They gain traction during Roaring Kitty posts or corporate headlines, but lack official endorsement or integration. As a result, trading volumes surge momentarily and crash just as fast. Reddit users themselves often warn against these tokens as scams.
TRUMP AI, SORA GROK, and Similar Token
These coins capitalize on trending buzzwords like “AI” or “Grok” (Elon Musk’s AI venture). With no affiliation to the real entities they reference, these projects rely on algorithmic virality. Their user bases consist of short-term opportunists rather than sustainable communities. Unlike Dogecoin or Shiba Inu—which built branding and loyalty—these tokens remain transient.
Future Outlook: Hype vs Sustainable Potential
Bitcoin’s Enduring Position
Bitcoin’s dominance in market cap and its role in institutional portfolios underscore its long-term viability. ETFs, sovereign adoption, and its narrative as “digital gold” position BTC for continued growth even amid meme cycles. Its price discovery is gradual, and adoption is expanding beyond speculative circles.
Meme Coins as Short-Term Instruments
Virtually all top gainers from April 2025 are products of fleeting attention. Tokens like TRUMP AI, Pepe Trump, BEER, and SORA GROK follow pump-and-dump blueprints: viral trigger, speculative surge, community exit. The lone exception might be TRUMP (Official), which could retain attention due to political relevance—but this remains highly contingent on external events.
Conclusion
The community architectures behind Bitcoin and meme coins reveal two fundamentally different paradigms. Bitcoin, with its robust infrastructure, broad investor base, and evolving utility, represents a systemic asset in the crypto economy. Meme coins, though often sensational in the short term, are fragile assets dependent on unpredictable external variables. BTC’s community persists because it is founded on value, not virality. Meme coins attract users with marketing gimmicks and cultural hooks but fail to retain them without constant novelty. As such, Bitcoin remains the superior choice for sustainable investment, while meme tokens may be suitable only for highly risk-tolerant traders seeking short-term volatility.

References
NFTevening. (2025, April 24). Trump Coin: Political Meme or Financial Trap? https://nftevening.comBinance Research. (2025). Top Gainers: Meme Coins Explode in 24h Returns. https://www.binance.comDecrypt. (2025). Pepe Trump: Honeypot Mechanics Warning Issued. https://decrypt.coReuters. (2025). Trump’s Crypto Events Drive Speculation. https://reuters.comWired. (2024, December). Inside the Meme Coin Boom and Bust Machine. https://wired.comCoinMarketCap. (2025). Daily Gainers Overview. https://coinmarketcap.comSantiment. (2025). TRUMP Wallet Distribution Analysis. https://app.santiment.netTradingView. (2025). BTC vs Meme Coin Volatility Graphs. https://tradingview.comCrypto Briefing. (2025). The Risks of Following Hype-Driven Coins. https://cryptobriefing.com
Acknowledgements
This article was authored by Korhan Şen, M.Sc. Textile Engineer, with a specialization in sustainable technologies and digital asset ecosystems, and a particular focus on blockchain market behavior. The author expresses his sincere appreciation for the use of modern AI-powered analytical tools, which provided valuable support in structuring and refining the technical content of this study. Additionally, the author acknowledges the contributions of open-access platforms such as Binance, Santiment, TradingView, and CoinMarketCap, whose real-time market data and transparent analytics were essential for drawing meaningful comparisons between speculative hype cycles and sustainable crypto asset structures.