Why Timing Is Everything in Cryptođ¨ In crypto, being early = more profits. When a new coin gets listed or a free airdrop is announced, the first few minutes can make all the difference. Binance Square is your go-to place to get this info fast, directly from Binanceâno need to search all over the internet. Whatâs a New Listing? A new listing means Binance just added a coin or token for trading. Why it matters: Price often pumps right after listing. You can buy it early and ride the wave. Popular coins attract fast buyers. Tip: Listings are announced on Binance Squareâspot it early, act fast.