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Tesla has formally warned investors that growing protests against chief executive Elon Musk may hurt sales and fundraising. This is the first time the electric-car maker has listed the demonstrations as a regulatory risk.

On Wednesday morning, the company updated a section in a filing with the U.S. Securities and Exchange Commission. It stated that criticism of Musk “has incited protests, some escalating to violence targeting operations, products, and personnel.”

The document adds that negative views arising from the backlash “may harm our brand and our business (including sales) and make it more difficult to raise additional funds if needed.”

The amendment expands a long-standing risk factor Tesla has carried for years. Earlier versions only cautioned that outside commentary, including speculation about management stability, could weigh on operations and capital raising.

Anti-Musk protestors shouting the “Elon Musk has got to go!” slogan. (Source: Firstpost, YouTube)

A spokesperson for Tesla Takedown, the group coordinating many of the demonstrations, claimed victory after the filing appeared.

“We couldn’t ask for a better endorsement of our movement than Tesla officially naming us as a risk factor. When the truth becomes a threat, you know you’re making an impact,” the person wrote in an emailed statement to TechCrunch.

“The tremendous success of Tesla Takedown has created a powerful platform for broader impact.”

Tesla Takedown protests flagged as new SEC risk raises serious concern for investors.

By adding the direct reference to protests and possible violence, Tesla’s lawyers signaled that the problem now is one of the major issues that requires explicit notice to shareholders.

Demonstrations directed at Musk and Tesla have spread worldwide since the chief executive’s involvement with former president Donald Trump’s administration.

Protesters have gathered at showrooms and charging stations, and some actions have included vandalism. However, there is no apparent connection between the broader movement and isolated incidents at company sites yet.

Anti-Musk protest in Washington last month. (Source: Firstpost, Youtube)

During Tuesday’s quarterly earnings call, Musk went further, alleging without evidence that demonstrators were “paid.” He offered no proof.

A day earlier, the company had reported a year-over-year fall in automotive revenue and profit, and executives agreed that the protests were having a “negative impact.”

While the filing does not provide dollar figures, the revised language’s mere inclusion places the issue under the spotlight of regulators and investors. Risk factors in SEC filings are generally broad, but new wording reveals the serious concerns of the company’s lawyers.

Tesla’s revised disclosure leaves the immediate financial toll unclear. Still, it’s timing, hours after Musk acknowledged the protests on the earnings call, highlights mounting concern inside the company.

The sentence noting that criticism “has incited protests” now sits beside warnings about supply-chain shocks and litigation, placing reputational fallout on par with more traditional corporate hazards.

Whether the demonstrations continue to grow may depend on Musk’s next moves. For now, the update puts shareholders on notice that dissent on the street has become a boardroom issue and that Tesla’s brand, sales figures, and ability to raise cash could all depend on how the standoff unfolds.

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