Recently, the prices of IP-related assets have seen a significant increase, mainly due to factors such as increased market demand, technological innovation, and the push from the capital market. Firstly, with the acceleration of digitalization, the value of IP assets in fields such as entertainment and technology has become increasingly prominent, making high-quality IP a scarce resource that drives up prices. Secondly, the application of technologies like blockchain has provided more efficient methods for IP rights confirmation and transactions, attracting more investors to enter the market. In addition, the increased attention from the capital market, especially the participation of institutional investors, has further pushed up the prices of IP assets. However, the rapid increase in IP prices may also bring about bubble risks, and investors should carefully assess their long-term value. Overall, the rise in IP assets reflects the market's recognition of their future potential, but caution is needed regarding the risks posed by short-term overheating.