The Top Female in the Crypto World|What Makes He Yi the 'Sister'?
If there is a goddess in the crypto world, He Yi is definitely not a 'marketing persona' but an OG Queen 👑 forged through real effort.
She didn't rise to fame through labels but through hardcore execution and a strategic vision that transcends cycles, step by step establishing herself as an industry benchmark.
🎙️ From a host at CCTV Finance to co-founder of Binance, this is a cross-industry leap that many can't even imagine.
In 2014, she gave up a stable job and jumped into the muddy waters of the crypto world, where Bitcoin was still just a small circle of geeks and idealists, yet she entered when it was least favored.
She bet on the future and won the trend.
Later, she partnered with CZ to found Binance, responsible for the core areas of 'brand, community, and globalization.' She was not just an operator behind the scenes but a core decision-maker 'on the front line':
Connecting global communities Building a bridge between Chinese content and international users Establishing platform trust through live streams, AMAs, and Twitter Driving Binance to become the largest exchange in the world
Her statement 'Binance is everyone's Binance' has touched countless users, making retail investors willing to 'trust once more' during crises.
💬 She never plays the 'victim' or relies on the 'female entrepreneur' label to attract traffic. She has repeatedly emphasized in public: 'Whether you can get things done is not because you are a woman, but whether you can drive things to happen.' She is one of the few who can retain users' attention in a tech-dominated industry through 'content + consensus.' She transformed Binance's brand from a 'cold, centralized platform' to a 'trusted community' without relying on traffic but on deep human understanding + high-intensity execution. 📌 She is one of the few 'articulate, capable, and action-oriented' OGs in the circle.
On social media, she is very outspoken and sincere, occasionally dropping golden quotes for people to ponder:
'If you don’t sell, it’s not a loss.'
'You either love it or leave it. The middle ground is reserved for liquidated retail investors.'
'Not doing anything in a bear market means you’re not even worthy of doubling down in a bull market.'
This is not showing off; it’s a summary—she is the one who has experienced the complete cycle from zero, and what she says, she has truly lived through.
Changpeng Zhao (CZ), born in Jiangsu, immigrated to Canada with his parents as a teenager. His first job was washing dishes at McDonald's, but he did not stop learning programming. After graduating from university, he worked on futures trading systems in Tokyo and New York and also served as the CTO at Bloomberg.
In 2013, CZ came into contact with Bitcoin, sold his house, and went all in on BTC.
At the time, this was viewed as a madman's act by those around him, but he firmly believed that blockchain would change the world.
Afterward, he joined Blockchain.info (now Blockchain.com) to work on wallet systems and later became the CTO of OKCoin, gaining a comprehensive understanding of trading matching, wallets, and risk control.
In 2017, he decided to go solo, teaming up with trusted engineers, and launched Binance in less than three months, rolling out two key strategies:
1️⃣ BNB token airdrop + fee discounts – binding users within the ecosystem
2️⃣ Cutting-edge technology – early Binance experienced almost no downtime, and its matching speed far exceeded competitors
Within six months of launch, Binance's user base surpassed millions, and BNB rose from a few cents to tens of dollars, making CZ a billionaire in the crypto world.
But his ambitions did not stop there.
🔹 Global Expansion
Quickly opened markets in Japan and South Korea, Southeast Asia, and Europe to diversify regulatory risks.
🔹 Product Line Expansion
Launchpad IEO, igniting the 2019 bull market
Binance Smart Chain, creating its own public chain
Stablecoins, NFTs, payment cards, AI trading… comprehensive layout
🔹 Crisis and Response
Faced with numerous regulatory crackdowns, CZ has always adopted a flexible response, continuously adjusting Binance's compliance strategy. Until the end of 2023, CZ reached a settlement with the U.S. judiciary, resigned as CEO, and concluded this legendary first act.
He remains one of the most influential figures in the Chinese crypto world.
This is the story of Binance's rise and CZ's legend:
From an engineer who sold his house to go all in on BTC to the founder of the world's largest crypto exchange, CZ has changed himself and the entire industry with technology, courage, timing, and execution.
Guys, follow me. Once I reach 1,000 followers, I'll start giving out red envelopes in my posts. Brothers, follow me. When I reach 1,000 fans, I will start sending red envelopes in my articles.
Why can #PumpFun raise $4 billion FDV? The data tells you the answer
Pump Fun achieved a $4B FDV not by storytelling, but by genuinely creating nearly $4 billion in realized profits, making it one of the few on-chain products that 'actually makes users money.' Let's look at the data👇
📊 Since the launch of @pumpdotfun:
A total of 5,593,244 addresses participated in transactions
(Filtered out <10 transactions, addresses that only buy or only sell, and bot addresses)
🔹 Wealth Machine:
Created 620 millionaire addresses, approximately 0.01%
These 'on-chain winners' are the best promotional materials, stimulating long-tail users to join
🔹 Profit Distribution:
29.4% of addresses made a profit, of which
21.9% (1,222,192 addresses) of the profits are concentrated in the $0-$1,000 range
➡️ Small-scale token earners are the main beneficiaries of this system
🔻 Loss Structure:
70% of addresses incurred losses, but
63.2% (3,534,851 addresses) of the losses are also within the $0-$1,000 range
➡️ Although losses are widespread, the 'pain level' is low, which is key to the addictive mechanism
💥 Extreme Cases:
148 addresses lost over $1,000,000
4,568 addresses lost $100,000-$1,000,000
They may be bots, large retail investors, or latecomers driven by FOMO, but they also provided significant liquidity to the system
📌 Conclusion:
$Pump is not simply a meme token factory; it is a profitable system that has successfully implemented a complete closed loop of 'traffic—minting—gaming—withdrawal.'
The logic behind it is: a very small number win big money, the vast majority lose small amounts, but everyone has hope; this mechanism is the underlying logic that makes it worth $4 billion FDV.