A bear market is not a good time to issue tokens for airdrops. No matter what the project is, even the most important infrastructure such as Optimism, token issuance in a bear market will fail. The difference is that the first-tier leaders still have the possibility to come back to life in the bull market, while the second-tier and third-tier projects have issued coins in the bear market. By the time the bull market has no better incentives, the final result is to be marginalized, commonly known as a good hand is destroyed.