After blue-chip NFTs such as Pudgy Penguin and Doodles started selling peripherals, Axie Infinity, the “originator” of the Web3 gold betting game, also started selling products.

Recently, Axie launched an online store to commercialize 4,877 NFTs in the game and make them into dolls, T-shirts, hoodies, cartoon stickers and other peripherals for sale. In order to promote sales, Axie also gave free NFTs of Mystic Axie’s image to the first 5,000 buyers.

How to develop incremental markets is what Web3 brands are currently working on. The combination of NFT and Web3 games that produce NFT with physical objects is becoming one of the ways to expand influence and generate economic benefits.

Unfortunately, after the release of Axie peripherals, the transaction volume and community number of in-game NFTs have not increased significantly. This Web3 game IP seems to have not really reached the Web2 crowd. On the contrary, the return of the Axie Classic classic game not only brought activity, but also promoted the price of the game token AXS.