There are many factors that influence Bitcoin's rise and fall, including:
1. Demand and interest from investors and traders.
2. Regulation by governments and regulatory bodies.
3. Acceptance of Bitcoin as a means of payment in business and retail.
4. Level of acceptance and use of cryptocurrency technology in general.
5. Geopolitical events and global economic conditions.
6. Technical aspects such as transaction speed and scalability of the Bitcoin network.
7. The influence of large players, such as institutional investors and large companies, on the Bitcoin market.