The collaboration will debut with 20,000 NFTs as its first series.
On June 5, 2023, Ethereum blockchain game developer Illuvium announced a partnership with video game and consumer goods retailer GameStop to launch a series of 20,000 NFTs starting on June 12.
According to the developer, “Illuvitars” NFTs are “dynamic collectible artworks that represent the unique expressions of specific Illuvial characters. Each Illuvitar has a power rating determined by its rarity, helping you climb the leaderboards.”
Each "GameStop x Illuvitar D1SK NFT" contains a unique GameStop-branded "Illuvitar," which the developer says has 108 potential combinations "based on six different Illuvials, three emotes, three background stages, and two decorations." D1SKs contain random Illuvitars and accessories and can be traded on the Illuvi decentralized exchange. In addition, NFT holders are eligible for early access to Illuvium's creature collection games Illuvium Overworld and Illuvium Arena, among other benefits.
GameStop chose Ethereum’s second-layer scaling solution Immutable X to support its NFT marketplace. However, by August 2022, due to the ongoing cryptocurrency bear market, daily fee revenue from GameStop NFTs allegedly dropped to just $4,000.
This figure is a significant decrease from the project’s NFT sales of $2 million on its first full business day on July 13, 2022, equivalent to approximately $44,500 in fees. At the time of publication, the most traded NFT collectible on GameStop NFT is Buck Season II, with $109,213 worth of digital collectibles traded in the past 30 days.
