1️⃣web3 is becoming more and more like the FMCG industry, with mature technology factory assembly lines (defi, NFT, L2), standard channel operations, brand building (kol, media, investment research, reputation communication, order calling), accurate endorsement or Narrative (institutional endorsement, V Dong shouting, Musk shouting, xx developer deployment)

2️⃣It is extremely costly to spread a simple story to the web3 public. Intermediate communication costs, marketing costs, channel costs, wear and slippage are all very large

3️⃣Web3 technology is no longer a barrier or first-mover advantage. The core is to build brand consensus. So try to play with hot topics, fundamentals, and cx. The team's market operation and brand building capabilities are far greater than technology. Of course, market pull is also the best marketing.

4️⃣Technology is the most basic fundamental. After playing all the chains, projects, and memes to the end, you will find that the differences between them are similar to Pantene, Head & Shoulders, and Rejoice. Essentially, they are competing for users’ funds and attention. The final result of the project delivery: some people gain knowledge, some people gain wealth, and the masters are the ones who gain both wealth and knowledge.