Family, after waiting for more than half a year, WLFI is finally stepping into the spotlight.

On August 26, it was officially announced that Lockbox would go live, allowing token holders to transfer tokens in, preparing for unlocking. At 8 AM Eastern Time on September 1 (8 PM Beijing Time), WLFI will conduct its first release, with an initial 20% of tokens officially circulating.

What does this mean?

From 'political memorabilia' to 'truly tradable assets', WLFI officially enters the redemption phase.

Who is really behind the scenes?

WLFI was established in September 2023, led by real estate mogul Steve Witkoff and his son, along with several KOLs from the crypto space, with the Trump family directly backing it: Trump himself is the 'Chief Crypto Advocate', and his sons are the 'Web3 Ambassadors'.

The technical team is also impressive:

Rich Teo: Co-founder of Paxos, responsible for stablecoins and payments;

Corey Caplan: Founder of the DeFi platform Dolomite, overseeing technology strategy;

Bogdan Purnavel: Former Dough Finance developer, serving as chief developer. The team is not just making empty promises; they have truly raised significant funds:

October 2024: The ICO launched with 20 billion WLFI at a unit price of $0.015, raising $300 million;

In January 2025: Trump sold another 5 billion tokens on the day of his inauguration at a unit price of $0.05, raising $250 million.

Token economics

The official 'Golden White Paper' states clearly: WLFI is a governance token, and users can vote on protocol upgrades and other matters. In terms of distribution:

33.9% is allocated for sales,

32.6% for incentives and community development,

30% for early supporters,

3.5% reserved for the team and advisors.

Note: The white paper also emphasizes that the $550 million raised goes to the project party, and users are only buying governance rights. However, with the opening of the Lockbox feature, the previously sold 55 billion tokens will be released in batches. The first wave will only have 20% in circulation, while the remaining 80% unlocking pace will depend on community governance decisions. The shares for the team and advisors remain locked.

How is the valuation determined?

The current over-the-counter price of WLFI is $0.24. Compared to the first round at $0.015 and the second round at $0.05, it has increased 16 times in just 8 months.

The market generally sees it as an upgraded version of the 'Trump version TRUMP token.' TRUMP surged to an $80 billion market value upon launch, while WLFI's current estimated market value is around $30 billion, leaving room for imagination.

Who are the major players behind this round of WLFI?

Sun Yuchen: In November 2024, Brother Sun's TRON DAO directly splashed $30 million to acquire 3 billion WLFI, and the price was discounted compared to the official price. Later, the official announcement stated that he is an advisor, but his name is not listed on the official site.

Aqua1 Fund: In June 2025, they splashed $100 million to enter the market, becoming the top holder, and also partnered with WLFI to promote the RWA platform.

DWF Labs: Also invested $25 million in April this year.

There are also institutions like The Block founder Mike Dudas, BarnBridge DAO member Troy Murray, and the Gibraltar fund Sigil Fund joining in.

With the backing of capital tycoons, the political and financial narrative of WLFI has become more lively.

From 'governance tokens that can never be traded' to the first unlock of 20% on September 1, has the turning point for WLFI arrived?

This is a typical triple narrative:

1. Politics: The Trump family directly endorses;

2. Finance: Top funds and institutional capital are entering the market;

3. Crypto: Token-based governance, circulation mechanism activated.

After understanding the situation with WLFI, I would like to share my personal thoughts from a data perspective:

1. The total supply of WLFI is 100 billion, currently priced around $0.34, with an FDV reaching $34 billion; however, the actual issuance of stablecoins is only over $2 billion, leading to a severely inflated valuation.

2. In comparison, the current market value of $TRUMP is $8 billion, and the environment for WLFI's launch is different from the past, making it difficult to regain previous popularity.

3. The early cost is only $0.015, and holders have already seen 20 times the return, with a significant risk of sell pressure.

4. Short-term fluctuations are bound to be intense, while long-term value recovery is highly likely. If there is a surge, I personally prefer to cautiously take a bearish view with a small position (not investment advice).

Next, the market will focus on one thing:

Will WLFI withstand the test of the first round of circulation? Is this the starting point for price re-evaluation, or a wave of pump and dump? This is WLFI's first tough battle.

This article will stop here! If you're still unclear about the direction in the crypto space, feel free to follow Huihui for real trading learning and communication, and you can clearly understand the market direction and strategy. No matter the market style, knowing in advance allows for better mastery!!!

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