The Trump family's wealth has reportedly swelled by over $6 billion, at least on paper, following the successful trading debut of the crypto token WLFI from their venture, World Liberty Financial (WLF). The token began trading on major exchanges like Binance on September 1, 2025, confirming a massive windfall for President Trump and his sons.
This wealth increase is mainly attributed to the family's substantial stake in WLF, which Reuters reports includes entitlement to 75% of revenues from token sales. Early investors bought WLFI at 1.5 cents last year, a price that has since soared. The family also holds significant portions of other crypto assets, including a large stake in the Trump Media company and the $TRUMP meme coin.
The new wealth, however, is not without its risks. The WLFI token's price, like other cryptocurrencies, is volatile and dropped significantly on its first day of trading. Additionally, critics, including Democratic lawmakers and ethics experts, argue the Trump family's crypto ventures, happening alongside the administration's crypto deregulation, represent a major conflict of interest.
In response, the White House has maintained that Trump's assets are managed by his children in a trust and that there are no conflicts of interest. The administration has continued to promote a pro-crypto agenda, with recent actions including an executive order to support the industry and the passing of a major federal cryptocurrency bill.