The gist of the news
According to several reports, Apple is considering using large AI models such as Google's Gemini, OpenAI's ChatGPT, and Anthropic's Claude to improve its AI assistant, Siri. Apple believes that by using these third-party models, it can make Siri more powerful and modern to compete with rivals like Google Assistant and Amazon Alexa.
Key Points
Siri's Current Status: Siri is often considered to be behind modern AI chatbots like Google Assistant and ChatGPT. Apple is working on its own AI models, but reports suggest they are not yet powerful enough to compete with others.
Evaluation of Third-Party AI Models: Apple is internally evaluating the capabilities of Google's Gemini, OpenAI's ChatGPT, and Anthropic's Claude against its in-house models.
Preference for Claude: Some reports, especially from Bloomberg, claim that Apple's internal tests found Anthropic's Claude to be the best fit for Siri. One reason for this could be Anthropic's greater focus on privacy, which aligns with Apple's own policies.
Existing Partnership with ChatGPT: Apple already has a partnership with OpenAI. As part of Apple Intelligence, users can use ChatGPT on their devices. This partnership could be expanded for Siri in the future.
Consideration of Gemini: Google's Gemini is also being considered by Apple. However, some reports suggest that discussions with Google have not been entirely successful, but Apple is still exploring its options.
Why This News is Important
This would be a major step for Apple. If Apple decides to use a third-party AI model, it would indicate that the company believes it's difficult to stay ahead in the AI race on its own. This would be a rare admission that its internal AI efforts are not sufficient to compete at the highest level.
A visual representation of this news is below.