Blockchain is the future; we've been hearing this slogan for many years. But the reality is that when ordinary users start, they are immediately deterred by various issues. Switching wallets, slow and expensive cross-chain bridges, fluctuating transaction fees—these problems make you feel like you're back in the dial-up internet era of the 90s.
Although Rollups have already become the mainstream solution for blockchain scalability, there are still few users willing to regularly use on-chain applications. Why? Because the experience of these applications is simply too poor.
Pain Point 1: Ecological Fragmentation
You may have encountered a scenario like this: today you interact on Optimism, tomorrow you need to switch wallets to participate in an event on zkSync, and the day after tomorrow there’s a new project on Polygon that requires reconfiguration. Each time you switch ecosystems, it’s like needing to get a new SIM card every time you visit a different website.
This kind of experience makes people lose patience. The on-chain ecosystem lacks a unified and smooth channel, making cross-chain operations a significant obstacle. This is precisely the problem that ERA aims to solve.
ERA's Solutions
ERA does not compare who has a higher TPS with others, nor is it simply competing on performance or price. What it focuses on is a more 'invisible' area—interconnectivity and modularization.
Interconnectivity: ERA allows different Rollups to connect seamlessly, enabling users to operate across multiple chains as easily as pushing a button.
Modularization: ERA provides developers with enough freedom to build chains according to different user needs, rather than forcing every chain to follow the same model.
In other words, ERA's goal is not to make blockchain run faster but to make it run smoother. Its core is to break down the barriers between chains, allowing users to enjoy the Web3 world more freely and fluidly.
Token Value Representation
Many people ask, what can ERA tokens actually do? The answer is simple: the smoother you use it, the more valuable the ERA token becomes.
Cross-chain Operations: You need to use ERA to pay for cross-chain fees.
Application Use: Developers behind the scenes also need to use ERA to pay fees.
Node Maintenance: Validation nodes need to stake ERA to ensure network stability.
Governance Voting: To participate in ERA's governance decisions, you need to use ERA to vote.
This is not just a simple discussion of token economics; it is directly linked to value capture based on user experience. The value of the ERA token is gradually realized by optimizing user experience and solving real problems.
Future Expectations
ERA may not become a project that ignites a craze in the short term; it is more like an infrastructure that promotes the long-term development of the blockchain ecosystem. Its influence may not be immediately apparent, but if the future blockchain experience can be as smooth as scrolling through short videos—cross-chain operations completed with one click, ecosystem switching done with one click—then ERA's presence will undoubtedly be behind it.
Summary
The future of blockchain does not depend solely on whose concept is stronger but on who can enable ordinary users to engage without needing to understand the technology. ERA's opportunity lies in this seemingly simple yet most challenging area: providing users with a truly smooth and seamless experience.
If ERA can implement all of this, the future blockchain experience may truly welcome a qualitative leap.
