Binance Creator Pad or 'CreatorPad' @BitlayerLabs is a new initiative launched on Binance Square (the platform's social content hub) to reward users for creating high-quality crypto content. Officially debuting in mid-July 2025. #Bitlayer
Creators complete actions such as posting on Binance Square with specified hashtags or tags, following official project accounts, or performing small trades, all to participate in brand campaigns. Contributions are tracked in real-time through the Mindshare Rankings, evaluating content based on originality, relevance, engagement, and consistency. Binance emphasizes that the system values quality over quantity and incentivizes original content, disqualifying content similar to spam or repetitive.
📌 Recent Ongoing Campaigns
BounceBit (BB): $150,000 in BB tokens available through the Creator Pad campaign running from July 28 to October 28, 2025.
Chainbase (C): $100,000 in token rewards in a campaign running from July 21 to October 21, 2025, with the same level distribution model.
WalletConnect (WCT): Demonstration campaign outlined by creators, where tasks include following the WCT account, posting on Square with specific hashtags, and executing a $20 trade.