Some projects' communities just distribute tokens and shout slogans, but Bitlayer treats the community as 'partners'. The 'Ready Player One' plan is not just about giving away money, but about letting users participate in testing and making suggestions that can genuinely influence the direction of the product.
The user-centered task design is very clever: completing cross-chain transfers and experiencing dApps earn points, which can be exchanged for BTR and can also be used to vote on new features. The 'Lucky Helmet' NFT is not just a digital collectible; holding it allows participation in ecological dividends. Among the 700,000 community members, many people are daily reporting bugs and sharing ideas on the forum.
The next step is a 10 million point airdrop, and the rules are also determined by the community. This kind of 'user-driven' gameplay makes everyone feel 'I have a stake in this platform', and the stickiness is naturally much higher than simply trading coins.