$BOB this is why the label "meme" has been removed from the BOB token (Build On BNB) and only the label "BSC" remains:

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Explanation from Binance

• Initially, when BOB was listed on the Binance Alpha platform, it was assigned two labels: BSC and Meme. But just a few weeks later, Binance decided to remove the "meme" label.

• According to the official explanation, this decision coincided with Binance and BNB Chain hosting the NYC Builder Bunker event — a somewhat underground but clearly marketing campaign for the “Build On BNB” movement. Binance recognized that, although BOB was initially built as a “meme” token, when it showcased a more serious mission — supporting and promoting the BNB Chain ecosystem — the “meme” label became inappropriate.

• In other words: BOB is not merely a meme token, but has transformed into a tool to support the development and promotion of the BNB ecosystem. The removal of the “meme” label reflects a shift in the project's positioning and vision.

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Conclusion

• “Meme” was once an initial branding factor that helped BOB be more accessible and humorous.

• However, as “Build On BNB” became the main mission (and focused on campaigns like NYC Builder Bunker), Binance felt that the presence of the “meme” label was no longer appropriate, and decided to remove it to reflect the seriousness and long-term strategy of BOB.

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