Without endorsement from a star team and without massive financing support, NOT @The Notcoin Official has accumulated 2.8 million on-chain holders in a short period of time—behind this number is the participation of 35 million players, a community distribution of $220 million, and an extremely simple 'click mining' model. The rise of NOT is not based on luck, but on an extreme pursuit of 'user experience'.

$NOT did three things right: First, it set the entry point on Telegram, leveraging the natural traffic of social platforms so that users can play without downloading a new app; Second, it turned mining into a game where users can earn money by clicking on animated coins, lowering the participation threshold; Third, it returned real monetary benefits to the community, with a $220 million distribution allowing ordinary people to share in the dividends. These three points allowed #Notcoin to stand out from numerous crypto projects.

As the flagship token of the TON ecosystem, @The Notcoin Official has proven its value with data: 61% of the tokens are circulating on-chain, with a $1 billion DEX trading volume, and support from major exchanges like Binance and Bybit, all of which have transformed $NOT from a 'game token' into an ecological pillar. More importantly, it has made the TON blockchain known to more people—many users learned about TON's fast transactions and low fees for the first time because of playing Notcoin.