The largest cryptocurrency exchange in the US, Coinbase, recently had a television advertisement launched in the UK banned by local television networks, igniting widespread discussion. In response, Coinbase CEO Brian Armstrong publicly stated on social media that the advertisement does not have a political stance but critiques the traditional financial system and calls on society to acknowledge the potential of cryptocurrency technology.
Brian Armstrong wrote on X (formerly Twitter):
"The advertisement we aired in the UK was banned by the television network, which sparked quite a reaction. If something is banned from being said, it may indicate that it truly touches upon some truths."
Brian Armstrong emphasized that the content of the advertisement itself is not a political commentary directed at any party in the UK, but rather aims to express that the traditional financial system can no longer meet public needs, and cryptocurrency provides a new solution for this. He added:
"Many people in the UK still believe that cryptocurrency is a form of gambling product, which is a very outdated view and completely misses the true potential of crypto — to update and improve the financial system for the benefit of all."
This incident once again highlights the resistance and challenges faced by the cryptocurrency industry in spreading its ideas across various countries, and reflects the value clash between traditional media and emerging technologies. However, regarding the television station's ban on the advertisement, Brian Armstrong takes a positive stance, believing that it actually helps in the spread of the message:
"We welcome these attacks and any attempts to censor this message, as it only helps it spread further."
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