📅 August 1 | United States

In a move many compare to the launch of the first iPhone, Strategy has reached a milestone that redefines the relationship between businesses and Bitcoin.

The firm announced its best quarter to date, driven by strong BTC appreciation and a strategy that was not only risky… but visionary.

With a reserve exceeding 38,000 BTC and profitability that eclipses tech giants, Strategy is no longer just a company: it's a global case study.

📊 The Rise of a Strategy with a Name

Strategy, the firm that a year ago began building a corporate treasury with aggressive Bitcoin purchases financed by structured debt, recorded its best quarter on record in terms of revenue and EBITDA.

The key facts:

  • Its adjusted EBITDA increased more than 900% compared to the same quarter last year.

  • It has more than 38,300 BTC on its balance sheet and plans to add another 17,000 BTC without diluting its shares, according to TD Cowen.

  • Its stock price rose more than 15% following the announcement.

What makes this story unique is how Strategy made Bitcoin the core of its operating model, not as a hedge, but as the underlying asset of its corporate identity.

While many expected a collapse due to volatility, the firm consolidated its purchases during the bear market and is now achieving historic results with BTC trading above $118,000.

Additionally, the company is exploring tokenization models for its Bitcoin-backed equity, something that could set a new standard in decentralized corporate finance.

Galaxy Research analyst Peter Li was blunt:

“This is the iPhone moment for corporate treasuries. From now on, no large company will be able to ignore the Strategy model without looking obsolete.”

Topic Opinion:

Strategy has been a key player since its first purchases, and I confess I was skeptical at first. The story of companies trying to be "Bitcoin-native" is not new, but it is rarely successful.

Strategy demonstrates that well-executed conviction can challenge traditional market logic.

Its case is a blend of boldness, financial discipline, and a clear reading of the macroeconomic and technological moment.

We don't know how long this advantage will last, but the truth is that they have already marked a before and after in how Bitcoin can be used beyond speculation.

💬 Are we facing the new Tesla model, but for Bitcoin?

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