๐ฅ Bakkt has exited its loyalty services business to go all-in on core crypto and stablecoin infrastructure โ a signal of whatโs next for Web3 payments & customer rewards.
๐ก Whatโs Changing?
๐น Loyalty 2.0: Blockchain-based programs using tokenized rewards you actually own
๐น Smart Contracts = 60% less fraud, 40% lower costs
๐น Interoperable loyalty tokens that can be traded or used across brands
๐ฐ Stablecoins = Business Gamechanger
SMEs and startups are using stablecoin treasury tools for smoother cross-border payments, payroll, and cash flow management.
๐ค Customer Engagement Gets a Web3 Upgrade
๐ธ Decentralized rewards = voting rights & personalized perks
๐ธ Crypto-native loyalty = deeper brand connections
๐ The Takeaway: Loyalty isnโt dying โ itโs evolving.
Bakktโs shift marks a new era of crypto-native customer experiences powered by stablecoins and blockchain tech.
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