Bakkt

🔥 Bakkt has exited its loyalty services business to go all-in on core crypto and stablecoin infrastructure — a signal of what’s next for Web3 payments & customer rewards.

💡 What’s Changing?
🔹 Loyalty 2.0: Blockchain-based programs using tokenized rewards you actually own
🔹 Smart Contracts = 60% less fraud, 40% lower costs
🔹 Interoperable loyalty tokens that can be traded or used across brands

💰 Stablecoins = Business Gamechanger
SMEs and startups are using stablecoin treasury tools for smoother cross-border payments, payroll, and cash flow management.

🤝 Customer Engagement Gets a Web3 Upgrade
🔸 Decentralized rewards = voting rights & personalized perks
🔸 Crypto-native loyalty = deeper brand connections

📈 The Takeaway: Loyalty isn’t dying — it’s evolving.
Bakkt’s shift marks a new era of crypto-native customer experiences powered by stablecoins and blockchain tech.
#CryptoPayments #Bakkt #LoyaltyPrograms #Stablecoins #Web3 #BinanceHODLerTree

Founded in 2000 by Jeffrey C. Sprecher, the Intercontinental Exchange (ICE) is one of the biggest owners and operators of exchanges for both financial and commodity markets. Mr. Sprecher is also a member of the board of the New York Stock Exchange (NYSE). In order to be created, ICE was backed by huge multinational companies like Total, Goldman Sachs, and Deutsche Bank. 

Initially, ICE focused on offering to trade in companies dealing with energy products like crude oil, natural gas, and emissions, soon its activities diversified. One of the main goals for ICE was to provide a better trading environment through increased price transparency, efficiency, liquidity, and lower costs.

Since its inception in 2000, ICE has grown to become a household name among the trading and stock community. By 2010, the company had cleared more than $10 trillion in credit default swaps. 

One of the main factors for this speedy development is ICE’s approach towards acquisitions. The company has taken a strong stance in its growth strategy that acquisition of relevant other companies and exchanges is the way to go. In 2001, ICE expanded its reach to the British market by purchasing the London-based International Petroleum Exchange (IPE). In 2005, ICE became a publicly listed company and quickly entered the Russell 1000 Index. Since then, the company has gone through more than 15 successful mergers and acquisitions campaigns. 

In 2018, ICE announced that it would establish a subsidiary specifically dedicated to cryptocurrency trading and futures contracts based on Bitcoin. The new company, called Bakkt, offers a wide array of functionalities, all revolving around cryptocurrencies. Bakkt users can benefit from a dedicated digital wallet, and buy, sell, trade, and exchange various crypto tokens. Thanks to ICE’s established position in the stocks markets and the industry in general, Bakkt managed to secure an impressive US$182.5 million during the initial funding round. Some of the main investors include Boston Consulting Group, Microsoft, and Pantera Capital.

In 2021, Bakkt announced that it would become a publicly traded company thanks to a successful merger with VPC Impact Acquisition Holdings. The new company will be listed on the New York Stock Exchange under the name Bakkt Holdings, Inc, and ICE will retain a 65% economic interest over the entity. 

#bakkt #ICE #crypto2023 #cryptocurrency #cryptonews $BTC $ETH $BNB

Crypto infrastructure platform Bakkt (BKKT) is officially shifting its focus to become a pure-play crypto company. In a recent announcement, the company revealed plans to sell its loyalty business to Project Labrador Holdco, a unit of Roman DBDR Technology Advisors.
The deal is expected to close in Q3 2025, and includes $11 million in cash, plus working capital adjustments and a short-term loan to support the handover process.
⚡️With this sale, we’re hitting a major milestone and fully committing to our future in crypto infrastructure,-said Andy Main, president and co-CEO of Bakkt.
At the same time, Bakkt reported strong preliminary crypto revenues for Q2 — estimated between $568 million and $569 million.
To support its future growth, Bakkt also announced plans for a public offering of Class A shares or pre-funded warrants. The raised funds will go toward buying digital assets, covering daily operations, and supporting broader corporate needs. The company noted that final terms of the offering will depend on market conditions.
#CryptoNewss #Bakkt #Binance

Bakkt Holdings, the digital asset platform owned by Intercontinental Exchange, is making headlines after filing a $1 billion shelf registration with the US Securities and Exchange Commission (SEC) — and signaling fresh ambitions for Bitcoin treasury exposure. In its Form S-3 filing, Bakkt detailed plans to potentially raise to $1 billion through a mix of common stock, preferred shares, debt instruments, warrants, or bundled securities, depending on market conditions. The filing, made public this week, gives the firm broad flexibility to secure funding quickly if favorable conditions emerge .What’s driving speculation is Bakkt’s explicit nod to Bitcoin. While the company hasn’t yet purchased BTC for its balance sheet, the filing aligns with Bakkt’s recently updated investment policy, which now permits it to allocate capital toward Bitcoin and other digital assets.
A Strategic Pivot for Bakkt
The company says the timing, size, and structure of any Bitcoin treasury moves will depend on capital market trends, operational performance, and other strategic factors. While Bakkt highlighted its history of operating losses and noted that it has “identified factors that raise substantial doubt about its ability to continue as a going concern,” the $1 billion shelf gives it a critical capital lifeline as it pivots deeper into digital asset finance.
The flexibility to quickly tap into the capital markets could position Bakkt to follow the blueprint popularized by firms like MicroStrategy and, more recently, Metaplanet and Trump Media, all companies that have turned Bitcoin into a strategic treasury reserve.
Crypto IPO Wave Builds
Bakkt’s strategic filing comes at a moment when the crypto sector is seeing renewed IPO momentum. Companies like Circle, eToro, and Gemini have recently filed or gone public, sparking wider public interest in blockchain-powered financial companies.
In its statement, Bakkt emphasized the role these IPOs play in advancing mainstream crypto adoption. “These developments bring validation, visibility, and maturity to the market — but they also raise the bar for resilience, compliance, and transparency,” Bakkt said. The company added that this backdrop only heightens the need for robust infrastructure as it charts its next steps.
Whether Bakkt will proceed with significant Bitcoin purchases remains to be seen. For now, the $1 billion filing is a clear signal that the company is positioning itself to act decisively if market conditions align, with a potential Bitcoin treasury play firmly on the table.
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#Bakkt #bitcoin $BTC