Did you think corporate reserves were boring papers, dusty safes, and dreary bank reports? Ha! Welcome to 2025, where they store not gold, not dollars, but HBAR, a digital currency that some still think is an abbreviation for 'Hot Bacon And Ramen'.
Immutable Holdings is not just some nano-company from the crypto underworld. It's a public company. Their stocks are traded on the exchange, and now their corporate treasury is filled with HBAR — over 48 million tokens, to be exact. This is no longer an investment. This is a statement. This, excuse me, is a new chapter in corporate monetary policy. Federal Reserve? Sleep tight. Now there's Hedera.
Why HBAR? Well, first of all, because it's fast, cheap, green, and shiny like Elon Musk's electric scooter. Secondly, because Immutable Holdings decided: 'What if we make our reserves not just liquid, but technologically beautiful?' And they are implementing this through a subsidiary — Immutable Asset Management.
By the way, they already have experience: they launched the Immutable HBAR Opportunity 1 fund, distributed tokens to real investors, and liquidated without scandals. A rarity in the crypto world, you must agree. And now, boom!, all the HBAR they have left goes into the treasury. Bravo.
'Treasury 2.0', when accounting is high on Web3
If you're still living in a world where the treasurer is a gray-haired guy in glasses, it's time to wake up. The new corporate CFO is a smart contract with a sense of humor. And the CEO at Immutable is now a woman, Melissa Charlton, which obviously adds charisma and a strategic perspective. The old CEO Jordan Fried has stepped into the shadows but remains chairman to 'watch and frown from the balcony', as is customary.
By the way, HBAR is not just a token on the balance sheet. It's next-generation infrastructure, led by the Hedera Council, where such guys as IBM, Google, and even Boeing sit (apparently, they want to tokenize airplanes, who knows?).
Immutable Holdings was the first to dive in, but the smell of blood (or profit?) is already attracting others. What if tomorrow Amazon or Coca-Cola decide: 'It's time to stock up on HBAR — let the soda be tokenized!' And if that happens, don't say we didn't warn you.
What do we see? A public company is putting digital assets into its treasury. And not just some old-school bitcoins. No. They are going into HBAR, a network that half the investors learn about only because it has a nice logo.
Why is this important? Because this is a precedent. Because this is courage. And because it's fun.
Keep an eye on HBAR. Because when corporate reserves start mining the future — it's not just finance. It's a revolution with API and DAO.
