【How to Break Free from the Information Cocoon? Start with Binance Square CreatorPad】
Have you noticed that getting information in the crypto space is becoming more like scrolling through short videos?
Content is repetitive, opinions are closed, and everything relies on the 'familiar circle' going round and round. 'Information cocoon + circle culture' buries truly valuable content in noise.
To reprice information fairly, we must eliminate the top circles to prevent the spread of the Matthew effect.
The recently launched CreatorPad at Binance Square may be the most solid step in the InfoFi experiment.
This is a place where content becomes 'assets' and opinions become 'rewards'. Creators do not need to rely on connections or follower counts, only the value of the content itself matters.
Creators only need to:
Open CreatorPad from the square homepage or scroll down from the homepage to find the activities tab — Creator Task Platform CreatorPad
Pick a project you care about (like Chainbase, Caldera)
Post according to task guidelines, interact, tag, trade
All actions will be automatically tracked, scored, and rewarded.
【CreatorPad】
The underlying logic of CreatorPad is actually the core proposition of InfoFi:
→ How to make useful information more valuable than mindless traffic?
So its mechanism design is crucial:
It doesn't look at who you are (you don’t need to be a big influencer);
It only looks at what you say (only regarding the content you wrote when participating in activities);
Your opinions, analyses, and predictions are productive in themselves.
CreatorPad clearly divides creators into two types of leaderboards:
Creator Leaderboard overall: Focuses on the overall impact of your content.
Project Leaderboard sub-list: Focuses on your contribution to specific projects.
This means that even if you are a newcomer and focus solely on one project, you can still make it to the leaderboard and earn rewards with your content.
Its content quality system is also open and transparent:
Creativity: Is the content you write new? Does it have perspective? — This measures how novel, unique, or creative your ideas and expressions are. Originality is highly encouraged — we do not advocate for AI-generated content because we value high-quality, creative, and original works more. We appreciate posts that can introduce new concepts, formats, or perspectives. The key lies in high-quality original works that can stand out. Whether through novel ideas, unique narrative styles, or clever use of multimedia content, as long as your work is creative and brings something new, it will score higher.
Expertise: Is there data, logic, analysis, charts? — This measures the depth and meticulousness of your content, as well as the quality of multimedia elements like images, videos, charts, or infographics. We hope creators focus on high-quality, in-depth content to showcase their expertise. Whether it's research articles, industry analysis, or expert comments, we value creators who delve into niche fields — whether it's on-chain analysis, GameFi, or EVM technology. If your content helps people better understand complex topics, it will score higher.
Relevance: Are you riding the trend? Is it aligned with current hot topics? — This measures how well your content aligns with trending topics in the crypto and blockchain space. Posts that can deeply analyze, research, or timely provide insights on emerging trends will rank higher. We hope creators can look at crypto projects, markets, or trends from different angles — whether it's commenting on new projects, analyzing market dynamics, or exploring technological advancements. Whether it's DeFi, NFTs, or Layer-2 solutions, content that has practical significance, explores real-world applications, or uncovers market opportunities will stand out. Additionally, if you can make smart predictions based on current trends, it will also add to your score.
The ranking logic is also very simple; the more valuable the content, the higher the score and the better the ranking.
【Reward Sharing Mechanism】
The reward sharing mechanism can be directly obtained from the project ranking description and the official Binance Square account, such as the recent Chainbase event (sharing a prize pool worth $100,000 in $C):
→ Creator Leaderboard top 100, share 10% of the reward pool
→ Project-specific leaderboard top 300, share 70% of the reward pool
All qualified participants share the remaining 20%
This is actually a recalibration of the value of Web3 content:
In the past, big influencers won by posting more; now quality creators can also stand out based on information structure + content depth. Information begins to have a sense of 'productivity' rather than just a competition for attention.
【Multi-dimensional Benefits for Project Parties】
For project parties, CreatorPad is also a new mindshare engine where you can:
→ Initiate task activities
→ Custom rules (trading records, whether holding positions)
→ Track in real-time who is 'leading the trend' and whose content is most likely to go viral
CreatorPad is the content laboratory of Binance Square and also a traffic field for InfoFi.
It’s not about feeding traffic with information but rather letting truly valuable information earn traffic.
Creators can earn real money from content, and projects can gain real influence from the community.
The information economy should be like this.
If you have any suggestions or questions about CreatorPad, feel free to @ me and the friends at the square.
If you are tired of the content world where shouting orders is king, and if you feel that creating content only means running alongside big influencers, then CreatorPad is a new starting point worth entering.
