Google officially introduced a virtual fitting room on July 26, 2025, at 07:06 PM EEST, revolutionizing online shopping. The new feature, integrated into Google Shopping, allows users to try on clothes, shoes, and accessories using augmented reality (AR) technology. By using the smartphone camera, the system scans the user's figure and offers a realistic display of selected items, taking into account size and color.
The technology is based on machine learning algorithms and 3D modeling that analyze body proportions and adapt virtual clothing to movements. Partnerships with brands such as Nike, Zara, and H&M provide access to a wide range of options. Users can rotate the model, change angles, and even check how items will look in different lighting conditions.
The launch is accompanied by beta testing in the USA, the UK, and Germany, with plans for expansion by the end of the year. Google claims that this will reduce the number of returns for online orders by 30%. Experts predict that the virtual fitting room will transform the e-commerce market, increasing consumer trust.
The news has generated excitement among tech enthusiasts and fashion brands. This innovation highlights Google's leadership in the field of AR.
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