On June 17, 2025, the US Senate passed the Genius Act. Amidst a raft of legislation that has been introduced in the early months of the Trump administration, this may have fallen under the radar of traditional news outlets, but for the financial sector, it’s hugely significant. It refers directly to the phenomenon of stablecoins, but the act may have wider implications for those who trade in all cryptocurrencies. It’s a much-needed development, but what, exactly, does it mean for businesses?
Genius Act: The Fine Print
Genius is an acronym and it stands for the Guiding and Establishing National Innovation for US Stablecoins. A stablecoin is defined as any form of cryptocurrency that has a relatively stable price. In a market that has traditionally been seen as volatile, it’s important to make that distinction. This area of the financial sector has huge potential, but there are several factors holding crypto back. A lack of understanding in areas such as the Blockchain is one issue, but the absence of regulation is a wider concern among professionals. This is where the Genius Act aims to step in by providing a regulatory framework and support from the US Reserve.
Many businesses will feel that this move is overdue, but who is affected, and how will these operations react?
Impacted Industries
Anyone who trades in Stablecoins needs to be aware of the implications of the Genius Act. Across the financial sector, usage is on the rise, and transactions are carried out in some less-obvious places. At many online casinos, cryptocurrencies have been accepted for some time. In Canada in particular, a growing number of customers turn to crypto after they’ve made use of any no deposit bonuses offered by the platform. There are third party review sites that can help you make an informed decision over no deposit bonus casinos in Canada to use, specifically mentioning whether they accept stablecoins.
Many operators within the casino sector have also been quick to adopt new cryptocurrencies as they emerge. The Genius Act is, therefore, of significant importance to them, but many other businesses will be affected. Essentially, anyone who deals in a stable form of crypto needs to be aware of the contents of the new legislation.
Standing to Benefit
The new ruling could certainly be good news for investors. Dealing in crypto up until now comes with far greater risks than traditional currencies. The markets are extremely volatile, and many investors are constantly on edge as they watch the steep rises and falls. The Genius Act relates to coins that already have a degree of stability, but the laws should help make them far more reliable. Individuals and businesses should monitor early results over the next few weeks, and consider a revised investment plan.
Crypto providers should also stand to benefit from the Act. With regulation in place, more businesses will be considering adding cryptocurrency to their range of payment providers.
An Accommodating Approach
For the Genius Act to have a full effect on business, it needs to open the pathway to crypto acceptance. We’ve seen how a small section of the casino industry already accepts Bitcoin and others, but there is much work to be done. A lack of regulation is partly behind the reluctance of many top brands in regards to accepting crypto payments. This happens right across the retail world, and anyone who offers a product or service has the capability to add cryptocurrency to their schedule. Within a new, regulated framework, the logical conclusion is that more companies will react, and the crypto industry can finally move into the mainstream.
New Entries
It may not have been the aim of the Genius Act, but the new laws could see the introduction of many more stablecoins. Reports suggest that major retail giants such as Amazon and Walmart are considering getting involved with virtual currency in the wake of the legislation.
For those retailers in particular, any new currency could form part of a loyalty program within their organization. It’s an interesting move and one that makes sense. As a potential downside, it could dilute the market. Too much choice can confuse the average consumer and this is a time when more people need to be encouraged to use crypto.
In other areas, payment systems will need to be updated for anyone looking to take Bitcoin and others for the first time. This may involve an initial expense, but that should be covered if it leads to extra sales. The Genius Act aims to provide some clarity in a world where many are still uncertain over cryptocurrency. The media also tends to focus on stories surrounding rogue operators, and those reports do not instill confidence in the market.
The new laws aim to provide regulation which is badly needed in the sector. With support from businesses, it is hoped that this will allow stablecoins to reach their full potential.
