The week kicked off with a surge of massive Bitcoin acquisitions, as several U.S. and European companies announced new BTC purchases totaling over $2.9 billion. The largest came from MicroStrategy, but Trump Media, Profusa, and French tech firms were not far behind.

🔹 MicroStrategy Adds Another 6,220 BTC to Its Holdings

U.S.-based MicroStrategy, led by outspoken Bitcoin advocate Michael Saylor, continued its aggressive accumulation strategy. According to a Monday filing with the SEC, the company acquired 6,220 BTC during the week ending July 20 at an average price of $118,940 per coin, totaling $739.8 million.

MicroStrategy now holds 607,770 BTC, valued at around $72 billion at current prices. The company has spent $43.6 billion in total to build its Bitcoin treasury, with an average purchase price of $71,756 per BTC. It also reported that its year-to-date return on BTC has climbed to 20.8%, approaching its internal target of 25%.

🔹 Trump Media Holds $2B in BTC and Eyes Tokenized Expansion

Trump Media and Technology Group Corp. (TMTG)—operator of the Truth Social platform, streaming service Truth+, and fintech venture Truth.Fi—announced it has allocated $2 billion of its $3 billion in liquid assets into Bitcoin and related instruments.

Additionally, the firm set aside another $300 million to acquire BTC-linked options, which it may convert into spot Bitcoin depending on market conditions.

“We are consistently executing our publicly announced Bitcoin treasury strategy. These assets support our financial independence and lay the foundation for a utility token we plan to launch across the Truth Social ecosystem,” said CEO Devin Nunes.

🔹 French Firms Sequans and Blockchain Group Expand Their BTC Holdings

The Bitcoin buying wave also hit Europe. French firm Sequans Communications SA, focused on semiconductors and mobile IoT, purchased 1,264 BTC for $150 million at an average price of $118,659 including fees. As of July 18, it holds 2,317 BTC, acquired for $270 million in total, averaging $116,493 per BTC.

Another Paris-based company, The Blockchain Group, announced it had acquired 22 BTC for €2.2 million, raising its total holdings to 1,955 BTC worth over $206 million. The acquisition followed a capital raise and warrant conversion strategy that involved issuing new shares and using the proceeds to purchase BTC.

According to its disclosures, the Blockchain Group achieved a 1,373.2% BTC return year-to-date, generating 549.3 BTC and €55.5 million in profit.

🔹 Profusa Launches Bitcoin Treasury Program

U.S. biotech and digital health company Profusa, Inc. revealed it will launch its own Bitcoin treasury strategy. It signed a deal with Ascent Partners Fund LLC, which will purchase up to $100 million worth of Profusa common stock via an equity line of credit (ELOC).

Profusa will use the proceeds to buy Bitcoin only if it maintains a cash balance above $5 million at the time of transaction. If the balance falls below that threshold, the funds will be used to replenish reserves before any BTC purchases.

Additionally, Profusa will issue 900,000 warrants to Ascent at an exercise price of $0.01 per share. The ELOC will be limited to 19.9% of total shares outstanding, unless shareholders approve a higher threshold.

“Holding Bitcoin on our balance sheet is a strategic move to preserve shareholder value and align with the digital future,” said CEO Ben Hwang.

Profusa expects to begin purchasing Bitcoin this week and will report its holdings in quarterly financial updates.

🔍 Conclusion: Bitcoin Becomes a Corporate Pillar

Recent developments show that Bitcoin is gaining ground as a core balance sheet asset—not just as a speculative play, but as a hedge and long-term value strategy. With increasing institutional trust, smart treasury execution, and regulatory clarity, the Bitcoin era for corporations may just be beginning.


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