Jeff Bezos, the richest man in the world, uses a powerful secret declared in 1997.
Jeff Bezos left his job at D.E. Shaw to start his own company, Amazon, in 1995.
When Bezos launched Amazon in 1995:
He worked 16 to 18 hours a day, often until dawn.
He personally packed the packages with his employees.
He faced criticism from almost everyone,
including his own family:
"You're leaving Wall Street to sell books on the Internet? Are you crazy?"
Not profitable for 7 years!
Amazon made no profit between 1995 and 2002. However, Bezos stayed the course.
And today, Amazon is among the most successful companies in the world, reaching $638 billion in revenue in 2024.
All this was made possible by one single secret: "customer obsession."
The best advertisement is a satisfied customer.
Jeff Bezos states:
"If you create a great experience, customers talk about it. Word of mouth is very powerful." (1997)
Amazon creates such an exceptional experience that its customers become its best salespeople.
When someone is blown away, they talk about it. To their friends. To their family. To their colleagues.
And that’s 100 times more powerful than an advertisement.
Word of mouth is a secret weapon.
It's what built Amazon:
~Trust.
~Customer obsession.
~Precision in execution.
You must use this same strategy in your activities, your business, your shops… no matter what you do.
The customer is king.
Satisfy them well, create a quality and impeccable service for your customers.
YOU MUST know that:
➤ If your service is mediocre, no one talks about you.
➤ If your service is good, you get recommended once.
➤ But if your service is extraordinary, people campaign for you.
So, focus.
~Eliminate friction.
~Surprise your customers.
~Create emotion.
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