#C On-chain is actually a variation of the ICO from back in the day; it's just that the threshold for issuing on-chain assets is much lower than the previous ICOs. There’s no need for a white paper, no need for a website, just a logo, and sometimes not even a logo is required. That's why so many people enjoy participating on-chain, but the current methods are quite different from the early practices. However, the fundamental principle remains the same: following the money is likely to yield similar results with minimal issues. I currently like using CoinWings to observe the movements of smart money and whales; it slightly increases the success rate!