📊 Lesson: Financial data doesn't lie... but it doesn't tell you everything either

"Financial data is like the steering wheel of a ship: it won't take you anywhere on its own, but it allows you to steer your course if you know how to use it."

1. Don't just look at the number, seek the story behind the number

Many see a stock rise by 10% in a day and think, "I must buy!" But why did it rise? Was it due to a rumor? A merger? A change in the global economy?

📌 Data without context = blind decision.

Learn to read between the lines: look for earnings reports, compare with previous years, see if there is growing debt or actual income.

2. Cash flow > Net earnings

Companies can manipulate their net earnings with accounting adjustments, but cash flow doesn't lie: it shows how much money actually comes in and goes out. If a company isn't generating cash, sooner or later it will have problems, even if its balance sheet says it's "profitable."

3. Financial ratios: your toolbox

• P/E (Price/Earnings): measures whether a stock is expensive or cheap.

• ROE (Return on Equity): shows how well shareholders' money is being used.

• Debt/Equity: measures how risky the business is.

📌 Learn at least 5 key ratios. It's not about memorizing, but understanding what they say about the business.

4. Never rely on a single source of data

An Excel sheet is not the market. A chart is not the real economy. A viral tweet is not a buy signal. Always verify with cross-referenced sources: financial news, official reports, and historical data.

5. Emotion + data = dangerous decisions

When data makes you feel scared or euphoric, stop. The costliest financial mistakes come when we interpret data with our heart, not our head.

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